EmailOctopus vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| EmailOctopus | ActiveCampaign | |
|---|---|---|
| Starts at | $9/mo | $15/mo |
| Number of plans | 2 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Starter
- EmailOctopus branding on emails
- Reports available for 30 days
- Create 1 landing page and 1 form
- Access for 1 user
Pro
Popular- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
EmailOctopus vs ActiveCampaign FAQ
- Which one is cheaper?
- EmailOctopus starts lower at $9/mo, compared to $15/mo for ActiveCampaign.
- Can I use either one for free?
- EmailOctopus has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. EmailOctopus uses usage-based pricing, while ActiveCampaign goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. EmailOctopus: EmailOctopus plants itself as the budget-friendly alternative to Mailchimp and ConvertKit, undercutting them hard at low subscriber counts while still offering a real free tier. They're clearly courting solopreneurs, newsletter writers, and small businesses who feel priced out by bigger players once list size creeps up. ActiveCampaign: ActiveCampaign sits in the mid-market — pricier than bare email tools like Mailchimp's basic tiers but cheaper than full marketing clouds like HubSpot or Marketo. They're going after growing SMBs who've outgrown simple email but aren't ready to pay enterprise-marketing-cloud money.
Still deciding? See the best EmailOctopus alternatives or the best ActiveCampaign alternatives, ranked with verified pricing.
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