Fathom Analytics vs AgencyAnalytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | AgencyAnalytics | |
|---|---|---|
| Starts at | $45/mo | $20/mo |
| Number of plans | 1 | 2 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Core
Popular- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Fathom Analytics vs AgencyAnalytics FAQ
- Which one is cheaper?
- AgencyAnalytics is the cheaper option, starting at $20/mo vs $45/mo for Fathom Analytics.
- Can I use either one for free?
- Neither has a free plan. But Fathom Analytics and AgencyAnalytics offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. AgencyAnalytics: At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds.
Still deciding? See the best Fathom Analytics alternatives or the best AgencyAnalytics alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Fathom Analytics and AgencyAnalytics and let you know when something moves. See how competitor pricing monitoring works.