Fathom Analytics vs FullStory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | FullStory | |
|---|---|---|
| Starts at | $45/mo | Custom |
| Number of plans | 1 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | custom |
Fathom Analytics
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
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Fathom Analytics vs FullStory FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- FullStory has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while FullStory goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: Fathom sits in the premium-for-privacy lane — it's pricier than free tools like GA4, but that's the point: customers are paying to avoid Google's data harvesting and cookie consent headaches. They're courting privacy-conscious teams and indie developers who'll pay a real subscription fee for simplicity and compliance, not bargain hunters comparing analytics tools on cost alone. FullStory: Hiding all three paid tiers behind 'request a demo' signals FullStory is playing a mid-to-premium game aimed at mid-market and enterprise buyers, not self-serve teams comparing prices on a whim. They're competing with Hotjar and Mouseflow on capability, not on price transparency — betting that sales conversations justify a higher ACV.
Still deciding? See the best Fathom Analytics alternatives or the best FullStory alternatives, ranked with verified pricing.
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