Fathom Analytics vs FullStory Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

FullStory has a free plan. Fathom Analytics doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Fathom Analytics uses usage-based pricing, while FullStory goes with custom. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Fathom Analytics: Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers. FullStory: Sitting firmly in premium territory by hiding all prices behind a demo request — a move typically reserved for vendors targeting mid-market and enterprise buyers who expect to negotiate, not self-serve. They're not competing on price transparency at all, which puts them at odds with tools like Hotjar or Microsoft Clarity that lead with accessible or free pricing.

Still deciding? See the best Fathom Analytics alternatives or the best FullStory alternatives, ranked with verified pricing.