Fathom Analytics vs Funnel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Funnel | |
|---|---|---|
| Starts at | $45/mo | $300/mo |
| Number of plans | 1 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Fathom Analytics
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Starter
- 117 connectors
- 13 destinations
- Data storage: load pre-synced data into your applications
- Semantics: apply your business logic
- Context: budgets, targets and business goals
- MCP: work with your marketing data in Claude, ChatGPT and other AI tools
- Dashboards: build and share reports
- Funnel AI
Business
Popular- 579 connectors
- 46 destinations
- Data guarantee: connect any source, send to any destination
- Reporting destinations: Power BI and Tableau
- Cloud destinations: BigQuery, Amazon S3 and more
- Unlimited users and workspaces
- Advanced Data Hub capabilities
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Enterprise
- 600+ connectors
- 47 destinations
- Additional destination: Snowflake
- Enterprise SSO & provisioning: SAML, OIDC and SCIM
- User management: advanced roles, permissions and audit log
- Enterprise SLA and priority support
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Fathom Analytics vs Funnel FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $45/mo, compared to $300/mo for Funnel.
- Can I use either one for free?
- Neither has a free plan. But Fathom Analytics offers a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Funnel goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: Fathom sits in the premium-for-privacy lane — it's pricier than free tools like GA4, but that's the point: customers are paying to avoid Google's data harvesting and cookie consent headaches. They're courting privacy-conscious teams and indie developers who'll pay a real subscription fee for simplicity and compliance, not bargain hunters comparing analytics tools on cost alone. Funnel: At $300-$600/mo before flexpoints even kick in, Funnel sits mid-to-premium in the marketing data/BI space — pricier than scrappy dashboard tools but cheaper than enterprise data warehouses or full-blown CDPs. No free trial or free plan signals they're not chasing self-serve bottom-of-funnel signups; they want mid-market and up teams who already know they have a data consolidation problem worth paying for.
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