Fathom Analytics vs GrowthBook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | GrowthBook | |
|---|---|---|
| Starts at | $45/mo | $40/mo |
| Number of plans | 1 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | per-seat |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Starter
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Managed warehouse option
- Default environments
- Community support
Pro
- Up to 50 users
- 3 projects
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Visual editor
- Multi-arm bandits
- Safe rollouts
- Customizable dashboards
- Advanced permissioning
- Power calculator
- Premium support
Enterprise
- Custom environments
- Ramp schedules
- Approval workflows
- Advanced access control
- SSO & SCIM provisioning
- Exportable audit logs
- 99.99% uptime SLAs
- Optimizations for large datasets
- Dedicated support & training
Fathom Analytics vs GrowthBook FAQ
- Which one is cheaper?
- GrowthBook is the cheaper option, starting at $40/mo vs $45/mo for Fathom Analytics.
- Can I use either one for free?
- GrowthBook has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while GrowthBook goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. GrowthBook: GrowthBook is playing the 'open-source credibility meets affordable cloud' angle — undercutting Optimizely and LaunchDarkly significantly while targeting cost-conscious engineering teams who don't want to self-host everything. They're the scrappy, developer-first option in a category dominated by expensive enterprise incumbents.
Still deciding? See the best Fathom Analytics alternatives or the best GrowthBook alternatives, ranked with verified pricing.
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