Fathom Analytics vs GrowthBook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics pricing | GrowthBook pricing | |
|---|---|---|
| Starts at | $15/mo | $40/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
$15/m
Popular- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$25/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$45/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
Starter
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Managed warehouse option
- Default environments
- Community support
Pro
- Up to 30 users
- 3 projects
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- AI Visual Editor
- Multi-arm bandits
- Safe rollouts
- Customizable dashboards
- Advanced permissioning
- Power calculator
- Premium support
Enterprise
- Custom environments
- Ramp schedules
- Approval workflows
- Advanced access control
- SSO & SCIM provisioning
- Exportable audit logs
- 99.99% uptime SLAs
- Optimizations for large datasets
- Dedicated support & training
Fathom Analytics vs GrowthBook FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $15/mo, compared to $40/mo for GrowthBook.
- Can I use either one for free?
- GrowthBook has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while GrowthBook goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers. GrowthBook: At $40/seat, GrowthBook lands mid-pack — pricier than bare-bones flagging tools but noticeably cheaper than heavyweight experimentation platforms like Optimizely or LaunchDarkly's higher tiers. They're clearly courting engineering-led teams who want open-source roots and Cloud convenience without enterprise sticker shock.
Still deciding? See the best Fathom Analytics alternatives or the best GrowthBook alternatives, ranked with verified pricing.
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