Fathom Analytics vs Mouseflow Pricing (2026)

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Which one is cheaper?

Fathom Analytics starts lower at $15/mo, compared to $25/mo for Mouseflow.

Can I use either one for free?

Mouseflow has a free plan. Fathom Analytics doesn't — though they do offer a free trial.

How do they charge?

Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Fathom Analytics: Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers. Mouseflow: Mouseflow sits mid-market — pricier than bare-bones heatmap tools but noticeably cheaper than Hotjar or FullStory once you factor in the free tier and the $25 entry point. They're clearly chasing budget-conscious teams and SMBs who want session replay without committing to enterprise-grade analytics spend.

Still deciding? See the best Fathom Analytics alternatives or the best Mouseflow alternatives, ranked with verified pricing.