Fathom Analytics vs Mouseflow Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Mouseflow | |
|---|---|---|
| Starts at | $45/mo | $25/mo |
| Number of plans | 1 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Free
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
Essential
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
Advanced
Popular- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
Premium
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
- Form analytics
- Data export
- Open REST API
- Connect with LLMs (MCP)
Enterprise
- Monthly sessions
- Website projects
- Conversion funnel analytics
- Data retention
- Unlimited users
- Session replays
- Click, scroll, & geo heatmaps
- Friction detection
- Data filtering & segmentation
- Plug & play integrations
- Mina AI
- Feedback surveys
- Attention & movement heatmaps
- Interactive & friction heatmaps
- Friction insights
- Form analytics
- Data export
- Open REST API
- Connect with LLMs (MCP)
- Journey analytics
- SSO
- Customized privacy settings
- Priority support
- Customer Success Manager
Fathom Analytics vs Mouseflow FAQ
- Which one is cheaper?
- Mouseflow is the cheaper option, starting at $25/mo vs $45/mo for Fathom Analytics.
- Can I use either one for free?
- Mouseflow has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Mouseflow: Mouseflow sits in the mid-market band of the session recording space — cheaper than Fullstory, roughly competitive with Hotjar's paid tiers, and more feature-complete than some budget alternatives. They're going after product and marketing teams who want heatmaps plus funnels plus recordings without paying enterprise prices.
Still deciding? See the best Fathom Analytics alternatives or the best Mouseflow alternatives, ranked with verified pricing.
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