Fathom Analytics vs Pendo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Pendo | |
|---|---|---|
| Starts at | $45/mo | Custom |
| Number of plans | 1 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | custom |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Free
- Product Analytics
- In-app Guides
- Net Promoter Score (NPS)
Base
- Product Analytics
- In-app Guides
Core
- Product Analytics
- In-app Guides
- Session Replay
Ultimate
Popular- Product Analytics
- In-app Guides
- Session Replay
- Sentiment (NPS, PMF, CSAT surveys)
- Orchestrate
- Listen
- Data Sync
Fathom Analytics vs Pendo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Pendo has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Pendo goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Pendo: Pendo plays in the premium tier of the product analytics and digital adoption space, competing directly with Amplitude and Mixpanel on analytics but also against Gainsight PX and WalkMe on in-app guidance. They're not trying to win on price — the custom quote model and add-on structure signal they're targeting companies willing to pay for an integrated platform rather than point solutions.
Still deciding? See the best Fathom Analytics alternatives or the best Pendo alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Fathom Analytics and Pendo and let you know when something moves.