Fathom Analytics vs Power BI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Power BI | |
|---|---|---|
| Starts at | $45/mo | $14/mo |
| Number of plans | 1 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Fathom Analytics
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Free account
- Included in Microsoft Fabric free account
- No credit card required
- Upgrade to Pro or Premium to share reports
Power BI Pro
- Publish and share Power BI reports
- Included in Microsoft 365 E5 and Office 365 E5
- Available to buy now with a credit card
Power BI Premium Per User
- Includes all the features available with Power BI Pro
- Access larger model sizes
- More frequent refreshes
- Available to buy now with a credit card
Power BI Embedded
- Brand Power BI reports as your own
- Automate monitoring, management, and deployment
- Reduce developer overhead
Fathom Analytics vs Power BI FAQ
- Which one is cheaper?
- Power BI is the cheaper option, starting at $14/mo vs $45/mo for Fathom Analytics.
- Can I use either one for free?
- Power BI has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Power BI goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: Fathom sits in the premium-for-privacy lane — it's pricier than free tools like GA4, but that's the point: customers are paying to avoid Google's data harvesting and cookie consent headaches. They're courting privacy-conscious teams and indie developers who'll pay a real subscription fee for simplicity and compliance, not bargain hunters comparing analytics tools on cost alone. Power BI: At $14/user, Power BI undercuts Tableau and most enterprise BI tools while still riding Microsoft's enterprise trust and Office 365 bundling — it's the value play for orgs already living in the Microsoft ecosystem. They're not chasing standalone BI buyers; they're winning the 'we already pay for Microsoft 365, why add another vendor' argument.
Still deciding? See the best Fathom Analytics alternatives or the best Power BI alternatives, ranked with verified pricing.
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