Fathom Analytics vs Power BI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics pricing | Power BI pricing | |
|---|---|---|
| Starts at | $15/mo | $14/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
$15/m
Popular- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$25/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$45/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
Free account
- Included in Microsoft Fabric free account
- No credit card required
- Upgrade to Pro or Premium to share reports
Power BI Pro
- Publish and share Power BI reports
- Included in Microsoft 365 E5 and Office 365 E5
- Available to buy now with a credit card
Power BI Premium Per User
- Includes all the features available with Power BI Pro
- Access larger model sizes
- More frequent refreshes
- Available to buy now with a credit card
Power BI Embedded
- Brand Power BI reports as your own
- Automate monitoring, management, and deployment
- Reduce developer overhead
Fathom Analytics vs Power BI FAQ
- Which one is cheaper?
- Power BI is the cheaper option, starting at $14/mo vs $15/mo for Fathom Analytics.
- Can I use either one for free?
- Power BI has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Power BI goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers. Power BI: At $14/user, Power BI undercuts Tableau and most standalone BI tools by a wide margin, making it the budget-friendly default for orgs already paying for Microsoft 365. It's not trying to out-feature Tableau — it's winning on bundling and price, betting that 'good enough BI that's cheap and already in your stack' beats 'best-in-class BI that costs 3x more.'
Still deciding? See the best Fathom Analytics alternatives or the best Power BI alternatives, ranked with verified pricing.
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