Fathom Analytics vs Power BI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Power BI | |
|---|---|---|
| Starts at | $45/mo | $14/mo |
| Number of plans | 1 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | per-seat |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Free account
- Included in Microsoft Fabric free account
- No credit card required
- Upgrade to Pro or Premium to share reports
- Create reports with Power BI Desktop
- Data security and encryption
Power BI Pro
- Publish and share Power BI reports
- Included in Microsoft 365 E5 and Office 365 E5
- Available to buy now with a credit card
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Data security and encryption
Power BI Premium Per User
- Includes all the features available with Power BI Pro
- Access larger model sizes
- More frequent refreshes
- Available to buy now with a credit card
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Advanced AI
- Advanced dataflows
- Advanced datamarts
- XMLA endpoint read/write
- Data security and encryption
Power BI Embedded
- Brand Power BI reports as your own
- Automate monitoring, management, and deployment
- Reduce developer overhead
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Advanced AI
- Advanced dataflows
- Advanced datamarts
- XMLA endpoint read/write
- Consume Power BI content without a paid per-user license (App Owns Data scenario only)
- Data security and encryption
Fathom Analytics vs Power BI FAQ
- Which one is cheaper?
- Power BI is the cheaper option, starting at $14/mo vs $45/mo for Fathom Analytics.
- Can I use either one for free?
- Power BI has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Power BI goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Power BI: At $14/seat, Power BI Pro is one of the most aggressively priced BI tools in the market — it's clearly gunning for Tableau and Looker customers who are sticker-shocked by $70-$115/seat price tags. They're playing the volume game, betting on Microsoft ecosystem lock-in to justify the low entry point.
Still deciding? See the best Fathom Analytics alternatives or the best Power BI alternatives, ranked with verified pricing.
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