Fathom Analytics vs Supermetrics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Supermetrics | |
|---|---|---|
| Starts at | $45/mo | $55/mo |
| Number of plans | 1 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Starter
- 1 core destination*
- Supermetrics Studio
- Includes 4,000 monthly AI credits
- 3 data sources of your choice.
- 1 user*
- 3 accounts per data source
- Weekly data refreshes (Google Sheets only)
- Dashboards
- Single sign-on (SSO)
- No data volume fees
- Data API access
Growth
Popular- 1 core destination*
- Supermetrics Studio
- Includes 12,000 monthly AI credits
- 6 data sources of your choice*.
- 2 users*
- 7 accounts per data source*
- Daily data refreshes (Google Sheets only)
- Dashboards
- Single sign-on (SSO)
- No data volume fees
- Data API access
Enterprise
- Choose from core & DWH destinations
- Supermetrics Studio
- Includes custom monthly AI credits
- Select from all data sources.
- Custom user limit
- Custom account limit
- On-demand data refreshes
- Dashboards
- Enterprise single sign-on (SSO w/ SAML)
- No data volume fees
- Data Transformations
- Custom Data Import
- Data Warehousing
- Supermetrics Storage
- Data API access
- Management API access
- Multiple teams
- Data residency & region control
- Premium support & Customer Success Manager
Fathom Analytics vs Supermetrics FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $45/mo, compared to $55/mo for Supermetrics.
- Can I use either one for free?
- Neither has a free plan. But Fathom Analytics and Supermetrics offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Supermetrics goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Supermetrics: Supermetrics sits in the mid-to-premium range for marketing data connectors, more expensive than scrappier tools like Funnel.io's entry points but cheaper than full-stack ETL platforms like Fivetran at scale. They're clearly targeting marketing analysts and performance teams who want plug-and-play connectors without engineering involvement.
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