Fathom Analytics vs Triple Whale Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Triple Whale | |
|---|---|---|
| Starts at | $45/mo | $179/mo |
| Number of plans | 1 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Fathom Analytics
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Free
- Integrations to Ecommerce Platforms, Marketing Channels, and Amazon
- Triple Pixel for accurate, cross-device, cross-platform tracking
- Marketing Channel Performance Tracking (ads, email/SMS)
- First- and Last-Click Attribution Models
- Sales Performance Tracking (DTC, Amazon)
- Standard Post-Purchase Survey
- Moby Chat to search the web or knowledge base
- Mentions, Citations, & Sentiment for ChatGPT
- 12 Month Lookback
- 10 Users
Starter
- Standard Post-Purchase Survey
- Multi-Touch Attribution Models via Triple Pixel
- Advanced Post-Purchase Survey
- Moby Chat to automate analysis, answer questions, or compare benchmarks
- Detailed Summary Page across 60+ integrations
- Influencer & Affiliate Analysis
- Sonar Send
- All Marketing & Sales Channel Integrations
- Custom Metric Builder
- Ad Platform Controls (Budget, Status, & more)
- Scheduled Report Automations
- Unlimited Lookback
Advanced
- Standard Post-Purchase Survey
- Subscription Data
- Total Impact Attribution
- Creative Analytics
- Product Analytics
- Cohort Analysis
- Inventory & Profitability Analysis
- No-Code Dashboard Builder
- Segmentation Builder
- SQL Editor
- Sonar Optimize
- All LLMs (Gemini, Claude, & more)
- Multi-Store Reporting
Custom
- White-Glove Data Strategy & Migration Support
- Flexible Data Warehouse & Custom Integrations
- Tailored Attribution & Measurement Modeling
- SLA-Backed Performance & Uptime Guarantees
- Priority Support and Dedicated Success Coverage
- Strategic Quarterly Business Reviews
- Custom AI Model Tuning
- Enterprise Security and Compliance
Enterprise
Popular- Incrementality + MMM, MTA, all in one place
- Moby (+ your budget) get smarter over time
- Built for your business
- Enterprise security and controls
Fathom Analytics vs Triple Whale FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $45/mo, compared to $179/mo for Triple Whale.
- Can I use either one for free?
- Triple Whale has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Triple Whale goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: Fathom sits in the premium-for-privacy lane — it's pricier than free tools like GA4, but that's the point: customers are paying to avoid Google's data harvesting and cookie consent headaches. They're courting privacy-conscious teams and indie developers who'll pay a real subscription fee for simplicity and compliance, not bargain hunters comparing analytics tools on cost alone. Triple Whale: At $179-$259/mo before you even hit the custom tiers, they're priced above scrappy attribution tools but below full marketing data warehouses like Northbeam or Rockerbox at enterprise scale — they're fighting for the mid-market DTC brand that's outgrown spreadsheets but isn't ready for a six-figure MMM contract. The lack of a free trial (despite having a free tier) suggests they're betting the free plan does the trial's job of getting you hooked.
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