Fathom Analytics vs Triple Whale Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Triple Whale | |
|---|---|---|
| Starts at | $45/mo | $549/mo |
| Number of plans | 1 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Free
- Your entire business in real time
- Know how your brand shows up in AI search
- Tracking that actually works
- Hear directly from your customers
Foundation
- Multi-touch attribution you can trust
- Build any view your team needs
- Activate your first-party data
- Moby, your AI operator
Automate
Popular- Automations that do the work on repeat
- Choose the right model for every job
- Creative that ships, based on what's working
- Campaign actions inside your guardrails
Enterprise
- Incrementality + MMM, MTA, all in one place
- Moby (+ your budget) get smarter over time
- Built for your business
- Enterprise security and controls
Fathom Analytics vs Triple Whale FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $45/mo, compared to $549/mo for Triple Whale.
- Can I use either one for free?
- Triple Whale has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Triple Whale: At $549-$1349/mo before you even hit Enterprise, this sits toward the premium end of the e-commerce analytics space, well above lightweight dashboard tools but positioned as more actionable than raw BI platforms. They're chasing scaling DTC brands with real GMV who've outgrown spreadsheets and Shopify's native reporting, not bootstrapped shops counting every dollar.
Still deciding? See the best Fathom Analytics alternatives or the best Triple Whale alternatives, ranked with verified pricing.
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