Which one is cheaper?

Umami is the cheaper option, starting at $20/mo vs $45/mo for Fathom Analytics.

Can I use either one for free?

Umami has a free plan. Fathom Analytics doesn't — though they do offer a free trial.

Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Umami: Umami is gunning for the privacy-first, lightweight analytics crowd — think teams fleeing Google Analytics post-GDPR headaches. At $20 for Pro, they're undercutting Fathom and Plausible, which both sit around $14–$19/mo but with stricter pageview caps, making Umami competitive on both price and flexibility.

Fathom Analytics vs Umami Pricing (2026)

	Fathom Analytics	Umami
Starts at	$45/mo	$20/mo
Number of plans	1	4
Free plan	—
Free trial
Pricing model	usage-based	usage-based

Fathom Analytics

Official page

Up to 500,000 pageviews

$45/mo

50 sites included
Forever data retention
Saved dashboard views
Shared dashboards
Ecommerce and event tracking
UTM campaign tracking
Automatic bot filtering
Analytics API
No cookie banners required
100% data ownership
Unlimited email reports and exports
Email support from real humans

Umami

Official page

Hobby

$0/mo

Up to 100K events per month
1 website
6 month data retention
Community support

Pro

Popular

$20/mo

1 million events per month included
$0.00003 per additional event
Up to 20 websites
Up to 10 team members
2 year data retention
API access
Email support

Business

$200/mo

10 million events per month included
$0.00002 per additional event
Unlimited websites
Unlimited team members
5 year data retention
Session replays
Heatmaps
White-labeling
Streaming API
Email and chat support

Enterprise

Custom

Single sign on (SAML SSO)
Onboarding support
Uptime SLA
Custom pricing
Custom data retention
Invoice billing
Enterprise support

Fathom Analytics vs Umami FAQ

Which one is cheaper?: Umami is the cheaper option, starting at $20/mo vs $45/mo for Fathom Analytics.
Can I use either one for free?: Umami has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
How do they charge?: Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?: Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Umami: Umami is gunning for the privacy-first, lightweight analytics crowd — think teams fleeing Google Analytics post-GDPR headaches. At $20 for Pro, they're undercutting Fathom and Plausible, which both sit around $14–$19/mo but with stricter pageview caps, making Umami competitive on both price and flexibility.

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