Fathom Analytics vs VWO Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Fathom Analytics pricing VWO pricing
Starts at $15/mo Custom
Number of plans 3 3
Free plan — —
Free trial —
Pricing model usage-based custom

Price is one row. To weigh the features too, use our feature comparison template →

Fathom Analytics pricing

Official page

$15/m

Popular
$15/mo
  • 50 sites included
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Full analytics history while subscribed
  • Unlimited CSV data exports
  • Privacy law compliance
  • Built for high traffic

$25/m

$25/mo
  • 50 sites included
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Full analytics history while subscribed
  • Unlimited CSV data exports
  • Privacy law compliance
  • Built for high traffic

$45/m

$45/mo
  • 50 sites included
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Full analytics history while subscribed
  • Unlimited CSV data exports
  • Privacy law compliance
  • Built for high traffic

VWO pricing

Official page

Enterprise

Custom
  • All Targeting, Trigger & Reporting
  • Rich Widgets Library in Editor
  • Self Hosting
  • ROI Dashboard
  • Approval Workflow
  • Mutually Exclusive Groups
  • Single Sign On (SSO)
  • API Access
  • 24x7 Support

Pro

Custom
  • Advanced Targeting, Triggers & Reporting
  • Guardrails Metrics
  • Sample Ratio Mismatch Detection
  • Multi Variate Testing
  • Cross Domain Testing
  • User Collaboration
  • Pull Based Integrations
  • Advanced Support

Growth

Custom
  • Visual (WYSIWYG) & Code Editor
  • Unlimited Experiments, Variations & Metrics
  • Basic Targeting, Triggers & Reporting
  • Multi-Arm Bandit & Rollout Campaigns
  • QA Assistant
  • Single Page Application (SPA) Support
  • Data Platform Access
  • Wingz AI Core Plan
  • Basic Support

Fathom Analytics vs VWO FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Fathom Analytics offers a free trial.
How do they charge?
Different approach here. Fathom Analytics uses usage-based pricing, while VWO goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Fathom Analytics: Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers. VWO: Sitting itself as a mid-to-premium player against tools like Optimizely and AB Tasty, VWO uses all-custom pricing to avoid getting undercut in head-to-head comparisons. Hiding the numbers is a classic move to keep prospects talking to sales instead of bouncing to a cheaper competitor's pricing page.

Still deciding? See the best Fathom Analytics alternatives or the best VWO alternatives, ranked with verified pricing.

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