Fathom Analytics vs VWO Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | VWO | |
|---|---|---|
| Starts at | $45/mo | Custom |
| Number of plans | 1 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | custom |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Enterprise
- Dedicated CSM & 1:1 Training
- All Targeting & Reporting Options
- Mutually Exclusive Groups
- Single Sign On (SSO)
- API Access
- 24x7 Support
Pro
- Advanced Targeting & Reporting
- Guardrails Metrics
- Multi Variate Testing
- Pull Data via Integrations
- Download & Share Report
- Advanced Support
Growth
- Visual & Code Editor
- Unlimited Variation & Metrics
- Enhanced Targeting
- Download & Share Report Summary
- Enhanced Support
- No Data Retention Restriction
- Wandz Core
Fathom Analytics vs VWO FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- VWO has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while VWO goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. VWO: VWO is playing the mid-market-to-enterprise game, competing directly with Optimizely and AB Tasty rather than trying to undercut Statsig or LaunchDarkly on developer tooling. The breadth of product lines (eight distinct tools) signals they're pitching platform consolidation, not point-solution pricing.
Still deciding? See the best Fathom Analytics alternatives or the best VWO alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Fathom Analytics and VWO and let you know when something moves.