folk vs Insightly Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

folk Insightly
Starts at $30/mo $29/mo
Number of plans 3 3
Free plan
Free trial
Pricing model per-seat per-seat

Standard

$30/mo
  • Pipeline management
  • Email campaigns
  • Contact enrichment
  • AI Assistants
  • Magic fields (AI)
  • LinkedIn extension
  • Email, calendar & WhatsApp sync
  • 5,000+ integrations

Premium

Popular
$60/mo
  • Custom objects & Deals
  • Email sequences
  • Workspace roles
  • Dashboards
  • API access
  • More credits for enrichments, messages, account sync, AI fields
  • Full history of interactions

Enterprise

$100/mo
  • Custom limits for enrichments, messages, account sync, AI fields
  • Security control (Internal interactions, Sensitive interactions)
  • Group-level permissions
  • 1:1 onboarding sessions, with a dedicated account manager
  • Custom integrations
  • Priority support

Plus

$29/mo
  • Lead and contact management
  • Project management
  • Advanced reports
  • Pre-built business dashboards

Professional

Popular
$49/mo
  • Lead assignment and routing
  • Workflow automation
  • AI Copilot

Enterprise

$99/mo
  • Sandboxes
  • Products, pricebooks, and quotes
  • Comprehensive audit logging

folk vs Insightly FAQ

Which one is cheaper?
Insightly is the cheaper option, starting at $29/mo vs $30/mo for folk.
Can I use either one for free?
Neither has a free plan. But folk and Insightly offer a free trial.
How do they charge?
Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. folk: Folk sits in the mid-market CRM space, priced above lightweight tools like Notion-based CRMs but well below Salesforce or HubSpot's per-seat rates. They're clearly targeting relationship-driven teams — investors, recruiters, founders — who find traditional CRMs overkill but need more than a spreadsheet. Insightly: Insightly sits in the mid-market budget tier — cheaper than Salesforce and HubSpot's paid CRM tiers, but not trying to be the free-forever play that Zoho or HubSpot use as acquisition tools. They're going after SMBs and mid-market teams that want a real CRM without enterprise pricing baggage.

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