folk vs Keap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Standard
- Pipeline management
- Email campaigns
- Contact enrichment
- AI Assistants
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- 5,000+ integrations
Premium
Popular- Custom objects & Deals
- Email sequences
- Workspace roles
- Dashboards
- API access
- More credits for enrichments, messages, account sync, AI fields
- Full history of interactions
Enterprise
- Custom limits for enrichments, messages, account sync, AI fields
- Security control (Internal interactions, Sensitive interactions)
- Group-level permissions
- 1:1 onboarding sessions, with a dedicated account manager
- Custom integrations
- Priority support
Keap
- Customer relationship management (CRM)
- Contact management
- Contact segmentation (tags)
- Contact lists, filters, and saved searches
- Tasks
- Notes
- Company records
- Custom fields
- Lists
- Automation history
- Lead scoring
- Customizable dashboard
- Landing pages
- Multi-page sales funnels
- Forms
- Email marketing
- Email broadcasts
- 1:1 email messages
- Newsletters
- AI Content Assistant
- AI Automation Assistant
- Text marketing
- 1:1 text messages
- Text message broadcasts
- Automated text messaging
- Reply handling
- Dedicated business phone line
- Mobile app
- Lead source tracking
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Checkout forms
- Order bumps
- Promo codes
- Native payment processor (U.S.)
- One-time payments
- Recurring payments
- Third-party payment processors (U.S. and international)
- Internal forms
- Google reviews
- Third-party integrations
- Employee reminders
- My Day
- Task management
- Billing automation
- Credit card expiration reminders
- Pipeline automation
- API & webhooks
- Native Zapier integration
- Reports
- Reporting hub
- Email deliverability health dashboard
- Default user roles
- Custom user roles, groups & permissions
- Merge duplicate contacts
- Gmail and Outlook sync
- Dedicated Customer Success Manager
- U.S.-based phone support
- 24/7 chat support
- Keap Academy
- Keap Community
folk vs Keap FAQ
- Which one is cheaper?
- folk starts lower at $30/mo, compared to $299/mo for Keap.
- Can I use either one for free?
- Neither has a free plan. But folk and Keap offer a free trial.
- How do they charge?
- Different approach here. folk uses per-seat pricing, while Keap goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. folk: Folk sits in the mid-market CRM space, priced above lightweight tools like Notion-based CRMs but well below Salesforce or HubSpot's per-seat rates. They're clearly targeting relationship-driven teams — investors, recruiters, founders — who find traditional CRMs overkill but need more than a spreadsheet. Keap: At $299/mo to start, Keap is firmly in the premium SMB bracket — more expensive than entry-level tools like Mailchimp or HubSpot Starter, but targeting small service businesses that need CRM plus automation plus basic text marketing in one place. They're not chasing startups; they're going after established small businesses willing to pay for an all-in-one that doesn't require a developer.
Still deciding? See the best folk alternatives or the best Keap alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for folk and Keap and let you know when something moves.