folk vs Nutshell Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Standard
- Pipeline management
- Email campaigns
- Contact enrichment
- AI Assistants
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- 5,000+ integrations
Premium
Popular- Custom objects & Deals
- Email sequences
- Workspace roles
- Dashboards
- API access
- More credits for enrichments, messages, account sync, AI fields
- Full history of interactions
Enterprise
- Custom limits for enrichments, messages, account sync, AI fields
- Security control (Internal interactions, Sensitive interactions)
- Group-level permissions
- 1:1 onboarding sessions, with a dedicated account manager
- Custom integrations
- Priority support
FOUNDATION
- 10 AI outcomes
- Unlimited contacts & storage
- Email & calendar sync
- AI Chatbot
- Form builder & landing pages
- AI Agent Marketplace
GROWTH
- 20 AI outcomes
- Activity reports
- Sales quotas
- Lead assignment rules
- Custom stage goals
- Hot leads
PRO
Popular- 40 AI outcomes
- 5 custom pipelines
- Advanced reporting
- Sales automation
- AI lead recaps & next steps
- Meeting scheduler
BUSINESS
- 100 AI outcomes
- 10 custom pipelines
- Advanced meeting scheduler
- Audit log & changelog
- Send email templates from Gmail & Outlook
- Additional teams & territories
Enterprise
- 150 AI outcomes
- Unlimited pipelines
- Unlimited custom fields
- Enterprise SSO
- SQL data access
- Phone support
folk vs Nutshell FAQ
- Which one is cheaper?
- Nutshell is the cheaper option, starting at $13/mo vs $30/mo for folk.
- Can I use either one for free?
- Neither has a free plan. But folk and Nutshell offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. folk: Folk sits in the mid-market CRM space, priced above lightweight tools like Notion-based CRMs but well below Salesforce or HubSpot's per-seat rates. They're clearly targeting relationship-driven teams — investors, recruiters, founders — who find traditional CRMs overkill but need more than a spreadsheet. Nutshell: Nutshell is playing the affordable-but-not-bare-bones angle — undercutting HubSpot and Salesforce significantly while bundling in webchat, AI chatbot, email marketing, and landing pages that competitors charge extra for. They're going after SMBs who feel nickel-and-dimed by the big platforms but want more than a stripped-down tool like Pipedrive's entry tier.
Still deciding? See the best folk alternatives or the best Nutshell alternatives, ranked with verified pricing.
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