Ghost vs MailPoet Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Ghost pricing | MailPoet pricing | |
|---|---|---|
| Starts at | $18/mo | $8/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- Your own website
- Free custom domain (NEW)
- Email newsletter
- Simple design settings
- 1,000 members
Publisher
- 3 staff users
- Custom themes
- 8,000+ integrations
- Paid subscriptions
- Advanced analytics
- 1,000 members
Business
- 15 staff users
- Priority support
- Higher usage limits
- Early access to features
- 10,000 members
Custom
- Unlimited staff users
- Advanced configurations
- Dedicated IP address
- 99.9% uptime SLA
- Unlimited members
Starter
- Send up to 5,000 emails per month
- Subscription forms
- Email and ecommerce marketing
- Basic marketing automation
- Summarized email engagement statistics
- Send with MailPoet Sending Service
Business
Popular- Send unlimited emails per month
- Remove MailPoet branding
- Priority support
- Subscriber segmentation
- Targeted marketing automation
- Detailed email engagement and ecommerce statistics
Agency
- Use MailPoet on 50 websites
- Number of subscribers is per MailPoet instance
Creator
Ghost vs MailPoet FAQ
- Which one is cheaper?
- MailPoet is the cheaper option, starting at $8/mo vs $18/mo for Ghost.
- Can I use either one for free?
- MailPoet has a free plan. Ghost doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Ghost uses hybrid pricing, while MailPoet goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ghost: At $18-$29 for the entry tiers, Ghost undercuts Substack's take-rate model and sits below heavier CMS-plus-membership stacks, positioning itself as the affordable, self-hosted-friendly alternative for indie writers and small publishers. The $199 Business tier and uncapped Custom option show they're also chasing larger media operations that outgrow scrappier tools but don't want WordPress-plus-plugins complexity. MailPoet: This is the budget play. At $8-$10 for 500 subscribers, MailPoet undercuts Mailchimp and Kit on entry price, and the 20% nonprofit discount plus 15% annual savings push it lower still. The target is WordPress site owners who want email living inside their dashboard rather than another standalone tool.
Still deciding? See the best Ghost alternatives or the best MailPoet alternatives, ranked with verified pricing.
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