Hootsuite vs Awario Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite | Awario | |
|---|---|---|
| Starts at | $99/mo | $49/mo |
| Number of plans | 4 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Purchase as many user seats as you need
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
Starter
- 3 topics to monitor
- Unlimited keywords per topic
- 30,000 new mentions/mo
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
Pro
Popular- 15 topics to monitor
- Unlimited keywords per topic
- 300,000 new mentions/mo
- 15,000 stored mentions per topic
- 10 team members
- Boolean search
- Data export
- PDF reports
Enterprise
- 100 topics to monitor
- Unlimited keywords per topic
- 1,000,000 new mentions/mo
- 50,000 stored mentions per topic
- Unlimited team members
- Boolean search
- Data export
- PDF reports
- White-label reports
- API
Hootsuite vs Awario FAQ
- Which one is cheaper?
- Awario is the cheaper option, starting at $49/mo vs $99/mo for Hootsuite.
- Can I use either one for free?
- Neither has a free plan. But Hootsuite and Awario offer a free trial.
- How do they charge?
- Different approach here. Hootsuite uses per-seat pricing, while Awario goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hootsuite: At $99 to start, Hootsuite is firmly premium for the category, well above scrappier schedulers like Buffer and Later that win on price. They're betting on being the all-in-one incumbent that mid-market and enterprise social teams trust, and that no free plan is a deliberate signal they're not chasing hobbyists. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices.
Still deciding? See the best Hootsuite alternatives or the best Awario alternatives, ranked with verified pricing.
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