Hootsuite vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite | Brand24 | |
|---|---|---|
| Starts at | $99/mo | $249/mo |
| Number of plans | 4 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Purchase as many user seats as you need
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Hootsuite vs Brand24 FAQ
- Which one is cheaper?
- Hootsuite starts lower at $99/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Hootsuite and Brand24 offer a free trial.
- How do they charge?
- Different approach here. Hootsuite uses per-seat pricing, while Brand24 goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hootsuite: At $99 to start, Hootsuite is firmly premium for the category, well above scrappier schedulers like Buffer and Later that win on price. They're betting on being the all-in-one incumbent that mid-market and enterprise social teams trust, and that no free plan is a deliberate signal they're not chasing hobbyists. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar.
Still deciding? See the best Hootsuite alternatives or the best Brand24 alternatives, ranked with verified pricing.
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