Later vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Instagram, Facebook, & TikTok Best Time to Post (New)
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
- Link in Bio
- Basic customer support
Growth
Popular- Multi-profile Best Times to Post (New)
- Smart Scheduling with Future Trends (New)
- Internal & External collaboration and approvals
- Social inbox
- Schedule up to 180 posts per profile
- AI content tools (50 AI credits /month)
- Platform analytics (up to 1 year)
- UGC collection
- Custom roles and permissions
Scale
- Custom analytics
- Competitive benchmarking
- Future industry insights
- Brand Health (New)
- Brand Mentions (New)
- Unlimited posts
- AI content tools (100 AI credits /month)
- Platform analytics (up to 2 years)
- Priority support
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Later vs Brand24 FAQ
- Which one is cheaper?
- Later starts lower at $18/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Later and Brand24 offer a free trial.
- How do they charge?
- Different approach here. Later uses per-seat pricing, while Brand24 goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Later: At $18.75-$82.50/mo, Later sits in the affordable-to-mid range for social scheduling tools, clearly undercutting enterprise-y platforms like Sprout Social while still charging more than bare-bones schedulers. They're going after small businesses and growing marketing teams who've outgrown free tools but don't need a full social suite. Brand24: At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups.
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