Matomo vs AgencyAnalytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Matomo | AgencyAnalytics | |
|---|---|---|
| Starts at | $26/mo | $20/mo |
| Number of plans | 2 | 2 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Business
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- Crash Analytics
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
Enterprise
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- Crash Analytics
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Everything your agency needs
Popular- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Matomo vs AgencyAnalytics FAQ
- Which one is cheaper?
- AgencyAnalytics is the cheaper option, starting at $20/mo vs $26/mo for Matomo.
- Can I use either one for free?
- Neither has a free plan. But Matomo and AgencyAnalytics offer a free trial.
- How do they charge?
- Different approach here. Matomo uses hybrid pricing, while AgencyAnalytics goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Matomo: At $26/mo to start, Matomo undercuts most privacy-focused analytics competitors while still positioning itself as the 'own your data' alternative to Google Analytics — it's playing the value card for teams that care about GDPR compliance but don't want the ops burden of the On-Premise version. AgencyAnalytics: At $20/client/month, they're positioned as accessible for small-to-mid agencies rather than competing on rock-bottom price or premium bells and whistles. They're going after agencies that want simplicity in pricing (one flat per-client rate) instead of the tiered feature-gating you see with tools like AgencyAnalytics' competitors.
Still deciding? See the best Matomo alternatives or the best AgencyAnalytics alternatives, ranked with verified pricing.
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