Matomo vs AgencyAnalytics Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Matomo AgencyAnalytics
Starts at $22/mo $20/mo
Number of plans 7 2
Free plan
Free trial
Pricing model hybrid usage-based

Business

$22/mo
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • Crash Analytics
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports
  • Forms
  • Media Analytics
  • Roll-Up Reporting
  • Advertising Conversion Export
  • Multi-Channel Conversion Attribution
  • Cohorts
  • Tag Manager
  • Data Warehouse Connector
  • SAML integration
  • LDAP integration

Enterprise

Custom
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • Crash Analytics
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports
  • Forms
  • Media Analytics
  • Roll-Up Reporting
  • Advertising Conversion Export
  • Multi-Channel Conversion Attribution
  • Cohorts
  • Tag Manager
  • Data Warehouse Connector
  • SAML integration
  • LDAP integration
  • Custom Domain
  • Fully customisable and extensible

Community

$0/mo
  • Forum support
  • Community plugins
  • All base features

Team

$275/mo
  • Email support (24/5, 12-hr response)
  • Custom Reports
  • Funnels
  • Users Flow
  • Media Analytics
  • Heatmaps & Session Recording
  • Form Analytics
  • Search Engine Keywords
  • WooCommerce
  • SEO Web Vitals

Business

Popular
$1450/mo
  • Email support (24/5, 12-hr response)
  • Cohorts
  • Multi-channel Attribution
  • Activity Log
  • Roll-up Reporting
  • Advertising Conversion Export
  • White Label

Enterprise

$3400/mo
  • Dedicated Customer Success
  • Priority Email Support (24/5, 12-hr response)
  • Onboarding Consultation
  • Chat support
  • A/B Testing
  • SSO Authentication (SAML/LDAP)
  • Crash Analytics

VIP

Custom
  • Dedicated Customer Success
  • Priority Email support (24/5, 6-hr response)
  • Tailored onboarding with dedicated project manager
  • Integration support consultations
  • Chat support
  • Custom configurations

Core

Popular
$20/mo
  • Automated client reporting
  • White-label branding
  • Client portal
  • Goals, alerts & anomaly detection
  • API access
  • Unlimited staff & client users
  • AI insights & analysis
  • 85+ integrations
  • Benchmarks & forecasting
  • MCP access (ChatGPT & Claude)
  • Custom domain & email
  • Email & chat support

Enterprise

Custom

Matomo vs AgencyAnalytics FAQ

Which one is cheaper?
AgencyAnalytics is the cheaper option, starting at $20/mo vs $22/mo for Matomo.
Can I use either one for free?
Matomo has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Matomo uses hybrid pricing, while AgencyAnalytics goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AgencyAnalytics: At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds.

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