Mixmax vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Mixmax Suite
Popular- Inbox Copilot
- Meeting Copilot
- Engagement Copilot
- Mixmax Core
- Mixmax Intelligence
Inbox Copilot
- Email tracking
- Inbox categorization and filtering
- Smart signals & follow-ups
- Meeting scheduling
Meeting Copilot
- Pre-meeting prep
- Instant meeting notes
- Draft follow-up emails
- Meeting scheduling
Engagement Copilot
- Email sequences
- Multi-channel sequences
- AI sequence builder
- Sequence personalization
Mixmax for Teams
- 3,000 unique monthly sequence recipients
- Dialer
- Salesforce Insights
- Custom Branding
- Custom Domain
- Advanced Workflow Rules
Free
- Open tracking - 20 emails / month
- Click tracking - 20 emails / month
- Reminders
- Email templates (creating & using)
- Email enhancements
- Scheduling links
- Share times you're free to meet
- Add additional guests
- Meeting reminder emails
- Email sequences - 50 contacts / month
- Tasks
- Live Feed aggregated data
- Chat support
- Industry-leading security (SOC 2 Type II)
- GDPR compliance
- HIPAA compliant
- CPRA-compliant provider
- Audited by Google
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Mixmax vs Apollo.io FAQ
- Which one is cheaper?
- Mixmax starts lower at $34/mo, compared to $49/mo for Apollo.io.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Mixmax: They're mid-market priced against tools like Outreach and Salesloft, which run $100–$150+/seat, making Mixmax a credible value play for SMB and mid-market sales teams. They're not trying to beat free tools like HubSpot's basic sequences — they're targeting teams that have outgrown those but can't justify enterprise sales engagement contracts. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow.
Keep tabs on both.
We'll monitor pricing changes for Mixmax and Apollo.io and let you know when something moves.