Mixpanel vs Amplitude Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Mixpanel uses hybrid pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Mixpanel: They're not the budget option — Amplitude and PostHog both give more room on free tiers or cheaper self-serve pricing at scale — but Mixpanel isn't playing premium-only either. The startup program (free first year) is a clear land-grab move to hook companies before they have budget, betting they'll stick around once event volume and revenue both grow. Amplitude: Amplitude plays in the premium tier of product analytics, sitting above Mixpanel's cheaper self-serve options and well above open-source alternatives like PostHog. They're gunning for mid-market and enterprise product teams who need serious behavioral analytics depth, not startups counting pennies — though the startup discount is a clear bid to hook high-growth companies early before they scale into big contracts.

Still deciding? See the best Mixpanel alternatives or the best Amplitude alternatives, ranked with verified pricing.