Mixpanel vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Mixpanel | Amplitude | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Unlimited seats
- Up to 1M events / month
- 10K session replays / month
- Up to 1k MEU / month for experiments
- Up to 10 active feature flags
- Funnels & retention analysis
Growth
- Up to 20M events / month
- Up to 500K session replays / month
- 5k MEU / month included
- Up to 50 active feature flags
- Unlimited saved cohorts, metrics, & reports
- Custom & borrowed properties
- Up to 5 alerts
Enterprise
- Up to 1T events / month
- Custom session replay volumes
- Custom experiment & feature flag volumes
- Unlimited alerts & anomaly detection
- Data verification and quality monitoring
- Root cause analysis
- Metric Trees
- Custom data and replay retention policy
- Dedicated success team & priority support
- First-party tracking domains
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
Mixpanel vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Mixpanel: Mixpanel sits mid-to-premium in the product analytics space — pricier than bare-bones tools like PostHog's self-hosted option at high volume, but cheaper to start than Amplitude once you factor in the generous free tier. They're chasing product teams who've outgrown GA4 but aren't ready for Amplitude's enterprise price tag. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.
Still deciding? See the best Mixpanel alternatives or the best Amplitude alternatives, ranked with verified pricing.
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