Omnisend vs Mailchimp Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

Mailchimp is the cheaper option, starting at $20/mo vs $48/mo for Omnisend.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Omnisend: Sitting mid-pack against Klaviyo and Mailchimp, Omnisend undercuts Klaviyo's higher-tier pricing while offering more built-in automation than Mailchimp at similar list sizes. They're chasing ecommerce brands that want Klaviyo-like features without Klaviyo's cost creep as lists scale. Mailchimp: Mailchimp sits mid-to-premium in the email marketing space — pricier than scrappier tools like MailerLite or Moosend at comparable list sizes, banking on brand recognition and its all-in-one marketing suite to justify the premium. It's chasing SMBs who want one platform for email, CRM-lite features, and basic automation rather than stitching together point solutions.

Still deciding? See the best Omnisend alternatives or the best Mailchimp alternatives, ranked with verified pricing.