Outreach vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Outreach | Apollo.io | |
|---|---|---|
| Starts at | Custom | $49/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Amplify Essentials
- Omni Agent
- Research Agent
- Deal Agent
- AI Assist - Accounts, Emails, Calls, Meetings & Deals
- Meeting Prep Agent
- AI Coach Cards with Automated Scoring
- AI Topics & Topics Explorer
- Live Coaching: Real-time Content Cards
- AI Summaries - Meetings & Deals
- Deal Health & Alerts
- Data Enrichment
- Outreach MCP (Server & Client)
- Meeting Scheduling & Tasks
- Mobile App
- Slack App Integration
- Account Planning
- Relationship Maps
- Outreach Voice Integrated Dialer
- Real-Time Transcription
- Action Item Detection
- Sentiment Analysis
- Playlists
- Meeting Insights & Analytics
- Integrations: Zoom, Microsoft Teams, Google Meet, Cisco Webex
- Deal Management
- Pipeline Management
- Team Performance and Win/Loss Outcomes
Amplify Core
- Omni Agent
- Research Agent
- Revenue Agent
- Personalization Agent
- AI Assist – Accounts, Emails & Calls
- Data Enrichment
- Outreach MCP (Server & Client)
- Multi-Channel Engagement & Sequences
- Meeting Scheduling & Tasks
- Reporting: Engagement, AI Performance & Revenue Attribution
- Mobile App
- Slack App Integration
- Account Planning
- Relationship Maps
- Outreach Voice Integrated Dialer
- Call Insights & Analytics
Amplify Plus
Popular- Omni Agent
- Research Agent
- Revenue Agent
- Personalization Agent
- Deal Agent
- AI Assist – Accounts, Emails, Calls, Meetings & Deals
- Meeting Prep Agent
- AI Coach Cards with Automated Scoring
- AI Topics & Topic Explorer
- Live Coaching: Real-time Content Cards
- AI Summaries - Meetings & Deals
- Deal Health & Alerts
- Data Enrichment
- Outreach MCP (Server & Client)
- Multi-Channel Engagement & Sequences
- Meeting Scheduling & Tasks
- Reporting: Engagement, AI Performance & Revenue Attribution
- Mobile App
- Slack App Integration
- Account Planning
- Relationship Maps
- Real-Time Transcription
- Action Item Detection
- Outreach Voice Integrated Dialer
- Sentiment Analysis
- Playlists
- Meeting Insights & Analytics
- Integrations: Zoom, Microsoft Teams, Google Meet, Cisco Webex
- Deal Management
- Pipeline Management
- Team Performance and Win/Loss Outcomes
Amplify Pro
- AI Forecast Projection
- AI Assist: Forecasting
- Scenario Planner
- Forecast Rollups
- Forecast Trends
- Territory Management
- Multi-Currency
- Parallel Forecasts
- Tailored, ongoing support designed around your business, helping you scale workflows, maintain the platform, and drive consistent adoption with confidence.
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agents
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agents
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
Outreach vs Apollo.io FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Apollo.io has a free plan. Outreach doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Outreach uses hybrid pricing, while Apollo.io goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Outreach: This is a premium, enterprise-first play aimed at orgs already running (or replacing) Salesloft or similar sales engagement platforms — not SMBs testing the waters. The absence of a free trial or free plan signals they're not chasing bottom-of-funnel self-serve buyers; they want revenue teams big enough to justify a sales cycle and a real budget line. Apollo.io: Apollo undercuts the ZoomInfo/Outreach/Salesloft crowd by a wide margin while bundling data + engagement + intelligence in one SKU, positioning itself as the budget-friendly all-in-one for SMB and mid-market teams who can't stomach five-figure annual contracts. It's not fighting for enterprise logos here — it's picking off teams tired of stitching together three separate tools.
Still deciding? See the best Outreach alternatives or the best Apollo.io alternatives, ranked with verified pricing.
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