Paddle vs Adapty Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Pay-as-you-go
- Cross-border sales tax compliance
- Protection against fraud and chargebacks
- No migration fees, monthly fees, or hidden extras
Custom pricing
- Custom pricing to fit your business model and products
- Get access to optional premium services and success management
- Custom migration services and implementation support
Pro
- Open-source SDKs for all mobile platforms
- Web payments (Stripe, Paddle, or custom)
- Cross-platform subscription sync with sharing controls
- Global infrastructure across 100+ countries
- Reliable SDK performance on slow networks or offline
- Server-side API, webhooks and cloud data export
- Revenue, MRR, churn, ARPU, 10+ conversion metrics and more
- Full install-to-purchase funnel and cumulative LTV
- Cohort analysis with predictive LTV and revenue
- Filter or group by country, platform, product, custom attributes and more
- Dashboards for one app or many, with scheduled email reports
- No-code integrations with marketing, analytics and cloud platforms
- Drag-and-drop intuitive editor
- Fast-loading and native paywalls, smooth on device
- 50+ proven templates + AI generator
- Supports video, animations, timers, sliders, trial toggles, quizzes, personalization and more
- Built-in localization via AI or manual import/export
- Create new pricing and visuals and deploy them without app updates
- Use our no-code builder or your custom remote config
- Segment users by attributes or behavior to personalize their flow
- A/B testing engine: custom traffic splits, unlimited variants and early winner predictions
- No-code integrations with engagement platforms
- Built-in CRM: view user purchase history and resolve support cases
- Revenue and LTV predictions at the cohort level
- Early winner predictions for A/B tests
- Autopilot: AI-suggested pricing experiments
- AI Paywall Generator
- Automatic paywall localization
- Discord community of app builders
- Forum and knowledge base
- Email support
- Live chat support for paid customers
Enterprise
Popular- Custom pricing
- White-glove onboarding and migration
- 24/7 support in a dedicated Slack channel
- Dedicated success manager
- Regular growth insights
- Custom data exports
- Custom contract and SLAs
- Data residency in the US or EU
Paddle vs Adapty FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Adapty has a free plan. Paddle doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Paddle: Sitting at 5%+50¢, Paddle's pricier than pure payment processors like Stripe, but that premium buys merchant-of-record status — they handle global tax compliance, chargebacks, and fraud so you don't have to build that infrastructure yourself. They're targeting software companies selling internationally who'd rather pay a tax than hire a compliance team. Adapty: This undercuts flat-fee subscription analytics tools for early-stage apps (free until $5K/month is generous) but can get pricier than a fixed monthly fee once an app scales into serious revenue. They're clearly targeting indie devs and small mobile teams first, then riding the revenue-share model up as those apps grow — betting on volume over big enterprise contracts.
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