PostHog vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| PostHog | Amplitude | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 2 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Full monthly free tier on every product
- Unlimited team members
- 1 project, 1-year data retention
- Community support
Pay-as-you-go
Popular- Unlimited usage
- 6 projects – up from 1
- 7-year data retention – up from 1 year
- Email support – or Slack over $2k/mo
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
PostHog vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. PostHog: PostHog undercuts the Amplitude/Mixpanel/Segment crowd by bundling analytics, session replay, feature flags, and experimentation into one usage-based bill instead of forcing you to buy separate tools at separate seat-based prices. It's aimed at engineering-led teams who'd rather pay for what they consume than negotiate a per-seat contract for each product category. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.
Still deciding? See the best PostHog alternatives or the best Amplitude alternatives, ranked with verified pricing.
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