Tolt vs Bitly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Basic
- Unlimited affiliates and referrals
- Manual payouts
- Resources page
- 2 programs
- 3 partner groups
- 3 team members
- 3 commission flows
- Email notifications
Growth
Popular- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- PayPal, Wise, local bank, crypto and wire payouts
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- 5 programs
- 5 partner groups
- 5 team members
- 5 commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- No powered by link
Pro
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Custom payout methods
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- Dedicated Slack channel
- No powered by link
Enterprise
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Custom payout methods
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Dedicated Slack channel
- Priority support
- No powered by link
Free
- 2 QR Codes/month
- 5 links/month
- 2 custom landing pages
- 3 custom back-halves/month
- Unlimited clicks & QR Code scans
- QR Code customizations
Core
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist: Create links and analyze performance with AI — NEW
Growth
Popular- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain*
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
- SSO logins
Tolt vs Bitly FAQ
- Which one is cheaper?
- Bitly is the cheaper option, starting at $10/mo vs $69/mo for Tolt.
- Can I use either one for free?
- Bitly has a free plan. Tolt doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Tolt uses flat-rate pricing, while Bitly goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Tolt: Sits mid-to-premium compared to bare-bones affiliate tools, but the $69 floor with no free plan signals they're not chasing hobbyists — they want businesses that already have real revenue moving through partnerships. Enterprise custom pricing at $50k+/month in earnings shows they're happy to scale up and capture larger programs too. Bitly: Bitly sits in the middle-to-premium zone for link management — cheap enough to poach solo users from spreadsheet hacks, but the $300 Premium tier and custom Enterprise pricing show they're chasing marketing teams and enterprises who'll pay for brand control and analytics, not just bargain hunters. They're not competing on price against bare-bones URL shorteners; they're competing on trust and data.
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