Craft Pricing (2026)
It's a hybrid of flat-rate individual plans and bundled seat packs — Family and Team aren't per-seat pricing in the traditional sense, they're multi-account bundles of the Plus tier at a discount. So you're really paying for storage/AI features at the individual level, then paying a premium to multiply that across a household or company.
- Free
- $0/mo
- Plus Popular
- $8/mo
- Family
- $15/mo
- Team
- $50/mo
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Craft has changed its pricing 1 time since we started watching. Last change Aug 23, 2026.
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Free
- Explore all available features with a content limit.
- Content limit
- Storage
- Media upload limit
- Link-sharing
- Version history
- Cross-device sync
- AI assistant credits
- AI assistant model
- API & MCP access
Plus
Popular- One account — full-featured, no content limit. Ideal for individual creators.
- Content limit
- Storage
- Media upload limit
- Link-sharing
- Version history
- Cross-device sync
- Shared Space
- AI assistant credits
- AI assistant model
- API & MCP access
Family
- Fixed-price bundle of 2 to 6 Plus accounts in a single subscription. Collaborate in a shared Space.
Team
- Fixed-price with up to 10 Plus accounts in a single subscription. Collaborate in a shared Space.
Does Craft have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $8/mo.
What the free plan includes
- Explore all available features with a content limit.
- Content limit
- Storage
- Media upload limit
- Link-sharing
- Version history
- Cross-device sync
- AI assistant credits
- AI assistant model
- API & MCP access
AI Pricing Analysis
Pricing Model
It's a hybrid of flat-rate individual plans and bundled seat packs — Family and Team aren't per-seat pricing in the traditional sense, they're multi-account bundles of the Plus tier at a discount. So you're really paying for storage/AI features at the individual level, then paying a premium to multiply that across a household or company.
Tier Strategy
Free is the hook for solo note-takers who just need basic docs; Plus is for a single power user who wants AI and more storage; Family bundles several Plus accounts for households; Team scales that same bundle to a company. The upgrade trigger from Free to Plus is hitting storage or feature ceilings, but the jump to Family/Team is really about needing multiple people licensed, not needing more features.
Competitive Positioning
At $8/mo for Plus, Craft undercuts Notion and other all-in-one doc tools that push $10-15/mo for comparable individual plans, positioning itself as the budget-friendly option for solo users and small teams who don't need heavyweight collaboration infrastructure. It's clearly chasing individual creators and small teams priced out of enterprise-y competitors, not trying to win large orgs.
Growth Lever
Expansion is headcount-driven, not feature-driven — since Family and Team are just multiplied Plus seats, the only way to grow revenue per account is getting more people under one bundle. There's no visible usage-based upsell (storage caps, AI query limits), so the real growth lever is convincing individual Plus users to bring their family or coworkers into a shared plan.
Want the strategist's read on the live page? Read the AI teardown of Craft's pricing page →
Craft Pricing FAQ
- How much does Craft cost?
- Paid plans start at $8/mo, going up to $50/mo for larger teams. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get explore all available features with a content limit., content limit, storage — plus 7 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- It's a hybrid of flat-rate individual plans and bundled seat packs — Family and Team aren't per-seat pricing in the traditional sense, they're multi-account bundles of the Plus tier at a discount. So you're really paying for storage/AI features at the individual level, then paying a premium to multiply that across a household or company.
- Is there a discount for annual billing?
- Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Yearly billing discount on Plus and Family plans."
- Which plan makes sense for me?
- Free is the hook for solo note-takers who just need basic docs; Plus is for a single power user who wants AI and more storage; Family bundles several Plus accounts for households; Team scales that same bundle to a company. The upgrade trigger from Free to Plus is hitting storage or feature ceilings, but the jump to Family/Team is really about needing multiple people licensed, not needing more features.
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