How much does Guru cost?

Pricing is custom — you'll need to talk to their sales team for a quote.

Is there a free plan?

No free plan. You'll need to commit to a paid plan to get started.

Can I try it before paying?

Not at the moment. There's no free trial or free plan listed on their pricing page.

Guru Pricing (2026)

Pure enterprise custom pricing based on three variables: organization scale, knowledge complexity, and AI maturity level. You're paying for platform access plus a dedicated expertise team and infrastructure — it's more consulting engagement than software subscription.

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Verified Aug 05, 2026 Official pricing page

Screenshot of Guru's pricing page showing its plans and prices — Their pricing page, captured Aug 05, 2026

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AI Pricing Analysis

Pricing Model

Tier Strategy

Single enterprise tier means they're not segmenting by company size or use case — everyone gets the full treatment. No natural upgrade path since there's only one option, so it's all about initial deal size and expansion within that custom contract.

Competitive Positioning

Premium play targeting large enterprises who need white-glove knowledge management implementation. They're positioning against DIY solutions and lighter knowledge bases by bundling services with software — betting that complex orgs will pay for the hand-holding.

Growth Lever

Expansion happens through scope creep within the custom engagement — more departments, additional AI capabilities, or deeper knowledge complexity. The expertise team is probably the main driver since they can identify new use cases and push broader adoption.

Want the strategist's read on the live page? Read the AI teardown of Guru's pricing page →

Guru Pricing FAQ

How much does Guru cost?: Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?: No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?: Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?: Pure enterprise custom pricing based on three variables: organization scale, knowledge complexity, and AI maturity level. You're paying for platform access plus a dedicated expertise team and infrastructure — it's more consulting engagement than software subscription.
Which plan makes sense for me?: Single enterprise tier means they're not segmenting by company size or use case — everyone gets the full treatment. No natural upgrade path since there's only one option, so it's all about initial deal size and expansion within that custom contract.

Guru Pricing (2026)

Guru Pricing FAQ

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