Wappalyzer Pricing (2026)

It's a hybrid: you pay a flat monthly fee for a plan, but what you're really buying is a bucket of API credits and lead-list access that expires after 60 days. The value metric is data consumption (lookups and lead exports), not seats, so heavy users feel the squeeze fast.

From $250/mo 3 plans hybrid Best Wappalyzer alternatives →
Pro
$250/mo
Business Popular
$450/mo
Enterprise
$850/mo
Verified Oct 29, 2026 Official pricing page

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Screenshot of Wappalyzer's pricing page showing its plans and prices
Their pricing page, captured Oct 29, 2026

Pro

$250/mo

Business

Popular
$450/mo

Enterprise

$850/mo

Does Wappalyzer have a free plan?

No. Wappalyzer lists no free plan or trial on its pricing page. Paid plans start at $250/mo.

Want free? ChangeTower and Distill.io have free plans: see all Wappalyzer alternatives →

AI Pricing Analysis

Pricing Model

It's a hybrid: you pay a flat monthly fee for a plan, but what you're really buying is a bucket of API credits and lead-list access that expires after 60 days. The value metric is data consumption (lookups and lead exports), not seats, so heavy users feel the squeeze fast.

Tier Strategy

Pro at $250 is aimed at small sales or agency teams that need regular tech-stack data, Business at $450 targets growing revenue teams running prospecting at volume, and Enterprise ($850+) is for orgs that need custom volume and negotiated terms. The upgrade trigger is almost certainly burning through credits before the 60-day clock runs out, or needing more lead data than your bucket allows.

Competitive Positioning

With no free plan and a $250 entry point, this is priced like a B2B data-intelligence tool, not a lightweight browser extension, which puts it in premium-ish territory against sales-intel competitors like BuiltWith. They're going after sales and marketing teams who treat technographic data as a lead-gen input, not casual developers poking around.

Growth Lever

Credits are the paywall: the free account's 50 lookups a month and sample lead lists work as a taste, and real prospecting volume sits behind a $250+ commitment. The expiring credits are the quiet expansion driver, since unused balance vanishes after 60 days, nudging teams toward right-sizing up or committing annually for the 17% savings.

Want the strategist's read on the live page? Read the AI teardown of Wappalyzer's pricing page →

Wappalyzer Pricing FAQ

How much does Wappalyzer cost?
Paid plans start at $250/mo, going up to $850/mo for larger teams.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
It's a hybrid: you pay a flat monthly fee for a plan, but what you're really buying is a bucket of API credits and lead-list access that expires after 60 days. The value metric is data consumption (lookups and lead exports), not seats, so heavy users feel the squeeze fast.
Is there a discount for annual billing?
Annually (save 17%).
Which plan makes sense for me?
Pro at $250 is aimed at small sales or agency teams that need regular tech-stack data, Business at $450 targets growing revenue teams running prospecting at volume, and Enterprise ($850+) is for orgs that need custom volume and negotiated terms. The upgrade trigger is almost certainly burning through credits before the 60-day clock runs out, or needing more lead data than your bucket allows.

More Competitive Intelligence pricing

All Competitive Intelligence pricing →

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Comparing Wappalyzer to something specific? Try Wappalyzer vs BuiltWith, Wappalyzer vs ChangeTower, or Wappalyzer vs Competely. Or see the best Wappalyzer alternatives, ranked.

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