Competitive Intelligence Software Pricing (2026)
What 4 competitive intelligence tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 17, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Every competitive intelligence tool we track, cheapest first
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Contify
Contify is an enterprise market and competitive intelligence platform built around AI-curated, noise-free news feeds across companies, industries, and topics. Pricing is custom and sales-led, with a free trial available; buyer-reported contracts land roughly in the $12k–$40k+/yr range.
Sits on the market-intelligence side of CI — strong on news, funding, and market signals across many companies, where Crayon and Klue lean toward sales battlecards. Built for strategy, consulting, and analyst teams. If you just need to track the moves of a handful of direct competitors, Outmano does that from $49/mo.
Plans: Platform (custom quote) Contact Sales
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Crayon
Crayon is an AI-driven competitive intelligence platform for enterprise go-to-market teams. Pricing is custom — sized around how many competitors you track — with contracts reported between $25k and $100k+ per year.
Priced head-to-head with Klue at the premium end of CI, above Kompyte. The license also assumes a full-time program owner — the real total cost is the contract plus that headcount. For automated competitor tracking without the program overhead, Outmano starts at $49/mo.
Plans: Platform (custom quote) Contact Sales
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Klue
Klue is an enterprise competitive enablement platform — intel collection, battlecards, and win-loss analysis for large revenue teams. There's no public pricing; buyer-reported entry contracts start around $15k–$20k per year.
Premium end of the CI category, alongside Crayon and above Kompyte. It's built for enterprises with a dedicated CI function — if nobody owns competitive intel full-time, you're paying for a program you can't run. Teams that just need competitor pricing and feature tracking can start with Outmano at $49/mo.
Plans: Platform (custom quote) Contact Sales
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Kompyte
Kompyte is Semrush's competitive intelligence suite — automated competitor tracking, battlecards, and win-loss insights, sold as an annual sales-led contract with no published prices.
Hiding every number behind a 'contact us' wall signals they're playing in the mid-to-enterprise range of the competitive intelligence space, not competing on sticker price against cheaper self-serve tools. This is a sales-led play aimed at teams big enough to need custom negotiation, not solo marketers comparing plans on a pricing page.
Plans: Essentials Contact Sales · Professional Contact Sales · Unlimited Contact Sales
Competitive Intelligence Software Pricing FAQ
- Is there free competitive intelligence software?
- None of the competitive intelligence software we track lists a free plan, but Contify has a free trial.
- How is competitive intelligence software usually priced?
- 4 of the 4 competitive intelligence tools we track use custom pricing.