AWeber vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AWeber | ActiveCampaign | |
|---|---|---|
| Starts at | $12/mo | $15/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Done For You
- List details & branding setup
- 1 Branded email template created
- 1 Professional landing page created
- 1 Branded thank you page
- 1 Signup form created
- Newsletter drafts delivered weekly
- 1:1 setup call
- 30 days unlimited edits
Plus
Popular- Send 12x subscriber max, monthly
- Unlimited email lists
- Unlimited landing pages
- Unlimited email automations
- Unlimited custom segments
- Unlimited users
- Priority, 24/7 support
- Advanced reporting and analytics
- Advanced landing page features
- Sales tracking and low transaction fees
- Remove AWeber branding
Lite
- Send 10x subscriber max, monthly
- 1 Email list
- 3 Landing pages
- 3 Email automations
- 3 Users
- 1 Custom segment
- 24/7 Support
- Advanced message analytics
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
AWeber vs ActiveCampaign FAQ
- Which one is cheaper?
- AWeber starts lower at $12/mo, compared to $15/mo for ActiveCampaign.
- Can I use either one for free?
- Neither has a free plan. But AWeber and ActiveCampaign offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AWeber: AWeber sits mid-pack — pricier than bare-bones tools like MailerLite but cheaper than heavyweight platforms like Klaviyo or ActiveCampaign at scale. The aggressive discounting (87% off, 4 months free annually) signals they're fighting hard to win price-sensitive small businesses away from cheaper entrants rather than competing on premium features. ActiveCampaign: ActiveCampaign sits in the awkward middle of the email marketing/marketing automation category — pricier than bare-bones ESPs like Mailchimp's basic tiers, but cheaper than full marketing clouds like HubSpot. They're chasing SMBs and scaling e-commerce teams who've outgrown simple newsletter tools but aren't ready to pay HubSpot-level money for a full CRM suite.
Still deciding? See the best AWeber alternatives or the best ActiveCampaign alternatives, ranked with verified pricing.
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