BigCommerce vs Ecwid Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| BigCommerce | Ecwid | |
|---|---|---|
| Starts at | $29/mo | $5/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Core
- Up to $30K TTM GMV; plan auto-upgrades to Growth
- Zero fees with Embedded Payment Providers*
- 24/7 chat & email support*
Growth
- Up to $100K TTM GMV; plan auto-upgrades to Scale
- Zero fees with Embedded Payment Providers*
- 24/7 live phone & chat support
Scale
Popular- $33,333/month GMV; (0.9% on GMV above cap)
- Zero fees with Embedded Payment Providers*
- 24/7 live phone & chat support
Performance
- Custom payment terms that fit your volume
- Dedicated Customer Success Manager
- 24/7 live phone & chat support
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
BigCommerce vs Ecwid FAQ
- Which one is cheaper?
- Ecwid is the cheaper option, starting at $5/mo vs $29/mo for BigCommerce.
- Can I use either one for free?
- Neither has a free plan. But BigCommerce offers a free trial.
- How do they charge?
- Different approach here. BigCommerce uses hybrid pricing, while Ecwid goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. BigCommerce: Sitting comfortably mid-market against Shopify and Wix — pricier at entry than Shopify Basic but cheaper than Shopify Plus, and clearly gunning for growing merchants who've outgrown starter platforms but aren't ready for a six-figure enterprise contract. The custom Performance tier is their bid to compete directly with Shopify Plus and Salesforce Commerce Cloud for high-GMV brands. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price.
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