Heap vs Amplitude Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Heap uses hybrid pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Heap: Heap sits mid-to-premium in the product analytics space, priced above self-serve tools like Mixpanel's transparent tiers but competing directly with Amplitude and Pendo for mid-market and enterprise deals. They're clearly chasing teams with budget and complexity, not scrappy startups who want a credit card checkout. Amplitude: Amplitude plays in the premium tier of product analytics, sitting above Mixpanel's cheaper self-serve options and well above open-source alternatives like PostHog. They're gunning for mid-market and enterprise product teams who need serious behavioral analytics depth, not startups counting pennies — though the startup discount is a clear bid to hook high-growth companies early before they scale into big contracts.

Still deciding? See the best Heap alternatives or the best Amplitude alternatives, ranked with verified pricing.