Kit vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Kit | ActiveCampaign | |
|---|---|---|
| Starts at | $33/mo | $15/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Newsletter
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
Popular- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- SMS marketing
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Kit vs ActiveCampaign FAQ
- Which one is cheaper?
- ActiveCampaign is the cheaper option, starting at $15/mo vs $33/mo for Kit.
- Can I use either one for free?
- Kit has a free plan. ActiveCampaign doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Kit: This sits mid-market — pricier than bare-bones tools like Mailchimp's free tier or Buttondown, but cheaper than full-stack platforms like ConvertKit's old positioning or HubSpot-style suites. They're clearly gunning for creators and solopreneurs who've outgrown 'just email' but don't want enterprise marketing automation complexity or cost. ActiveCampaign: ActiveCampaign sits in the mid-market — pricier than bare email tools like Mailchimp's basic tiers but cheaper than full marketing clouds like HubSpot or Marketo. They're going after growing SMBs who've outgrown simple email but aren't ready to pay enterprise-marketing-cloud money.
Still deciding? See the best Kit alternatives or the best ActiveCampaign alternatives, ranked with verified pricing.
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