Mixpanel vs Heap Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Mixpanel: They're not the budget option — Amplitude and PostHog both give more room on free tiers or cheaper self-serve pricing at scale — but Mixpanel isn't playing premium-only either. The startup program (free first year) is a clear land-grab move to hook companies before they have budget, betting they'll stick around once event volume and revenue both grow. Heap: Heap sits mid-to-premium in the product analytics space, priced above self-serve tools like Mixpanel's transparent tiers but competing directly with Amplitude and Pendo for mid-market and enterprise deals. They're clearly chasing teams with budget and complexity, not scrappy startups who want a credit card checkout.

Still deciding? See the best Mixpanel alternatives or the best Heap alternatives, ranked with verified pricing.