Superwall Pricing (2026)
It's a flat monthly fee by tier plus a 1% cut on whatever revenue flows through your paywalls — so you're paying for both the platform and a slice of the revenue it helps you capture. The core subscription plumbing (entitlements, APIs, webhooks, SQL access) is unbundled from that fee and given away free across every tier, which is the interesting part.
- Indie
- $0/mo
- Startup
- $49/mo
- Scale
- $199/mo
- Enterprise
- Contact Sales
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Indie
- Charts
- Webhooks
- Integrations
- IAP SDK
- Paywalls
- Campaigns
- Audiences
- Templates
Startup
- Surveys
- Localization
- AI Powered Localization
- Collaborators
Scale
- Dedicated Account Manager
- Demand Score
- Refund Protection
- Transaction Abandon
- AI Audience Gen
- Saved Snippets
Enterprise
- Implementation Support
- Dedicated Slack Support Channel
- Monthly Syncs
- SSO
- Custom SLA
- Signed Contract
Does Superwall have a free plan?
Yes: the Indie plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $49/mo.
What the free plan includes
- Charts
- Webhooks
- Integrations
- IAP SDK
- Paywalls
- Campaigns
- Audiences
- Templates
AI Pricing Analysis
Pricing Model
It's a flat monthly fee by tier plus a 1% cut on whatever revenue flows through your paywalls — so you're paying for both the platform and a slice of the revenue it helps you capture. The core subscription plumbing (entitlements, APIs, webhooks, SQL access) is unbundled from that fee and given away free across every tier, which is the interesting part.
Tier Strategy
Indie is the zero-cost sandbox for solo devs who haven't hit meaningful MAR yet — it's a real product, not a stripped demo. Startup and Scale are gated by MAR thresholds and feature depth (things like advanced targeting or multivariate testing), so the upgrade trigger is less 'we need more seats' and more 'our paywall revenue crossed a line and we need sharper optimization tools to justify the spend'.
Competitive Positioning
Superwall sits in the middle-to-premium range for mobile monetization infra — pricier than rolling your own RevenueCat + Firebase A/B testing stack, but cheaper than hiring a growth engineer to build paywall experimentation from scratch. They're chasing teams who see paywall conversion as a growth lever worth paying for, not just a checkbox.
Growth Lever
The free infrastructure is a wedge — get you hooked on entitlements and purchase APIs, then monetize the optimization layer (paywall testing, targeting, analytics) as your revenue scales. The 1% revenue fee means Superwall's growth is directly tied to yours, so the real expansion lever is simply your MAR climbing past each tier's threshold.
Want the strategist's read on the live page? Read the AI teardown of Superwall's pricing page →
Superwall Pricing FAQ
- How much does Superwall cost?
- Paid plans start at $49/mo, going up to $199/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Indie" plan is free forever, not just a trial. You get charts, webhooks, integrations — plus 5 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- It's a flat monthly fee by tier plus a 1% cut on whatever revenue flows through your paywalls — so you're paying for both the platform and a slice of the revenue it helps you capture. The core subscription plumbing (entitlements, APIs, webhooks, SQL access) is unbundled from that fee and given away free across every tier, which is the interesting part.
- Which plan makes sense for me?
- Indie is the zero-cost sandbox for solo devs who haven't hit meaningful MAR yet — it's a real product, not a stripped demo. Startup and Scale are gated by MAR thresholds and feature depth (things like advanced targeting or multivariate testing), so the upgrade trigger is less 'we need more seats' and more 'our paywall revenue crossed a line and we need sharper optimization tools to justify the spend'.
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Comparing Superwall to something specific? Try Superwall vs Adapty, Superwall vs Adyen, or Superwall vs Braintree. Or see the best Superwall alternatives, ranked.
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