Turno Pricing (2026)
Turno charges per property, not per user or per booking — so the metric that matters is how many listings you're syncing, not team size. Solo hosts with one property sit at $0/mo, but the moment you add properties or bring in cleaners through their marketplace, you're paying $10/property/month (or $8 with annual billing).
- Single Property Account
- $0/mo
- Marketplace Cleaners Only
- $0/mo
- Marketplace & Non-Turno Teammates
- $10/mo
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Single Property Account
- 1 Property
- Marketplace Cleaners
- Non-Turno Teammates
- Free Co-host Accounts
Marketplace Cleaners Only
- Unlimited Properties
- Marketplace Cleaners Only
- Free Co-host Accounts
Marketplace & Non-Turno Teammates
- Unlimited Properties
- Marketplace Cleaners
- Non-Turno Teammates
- Free Co-host Accounts
Does Turno have a free plan?
Yes: the Single Property Account plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $10/mo. Paid tiers also come with a free trial (14 days).
What the free plan includes
- 1 Property
- Marketplace Cleaners
- Non-Turno Teammates
- Free Co-host Accounts
AI Pricing Analysis
Pricing Model
Turno charges per property, not per user or per booking — so the metric that matters is how many listings you're syncing, not team size. Solo hosts with one property sit at $0/mo, but the moment you add properties or bring in cleaners through their marketplace, you're paying $10/property/month (or $8 with annual billing).
Tier Strategy
The free single-property tier is basically a lead magnet for solo Airbnb hosts testing the waters, while Marketplace Cleaners Only stays free because Turno makes money on the transaction side, not the subscription. The real upgrade trigger hits when a host or property manager needs to coordinate non-Turno teammates alongside marketplace cleaners — that's when the $10/mo tier kicks in, and it scales fast once you're managing multiple units.
Competitive Positioning
This is a land-and-expand play aimed at squeezing revenue from property count rather than competing purely on subscription price — free entry points make it look budget-friendly, but the per-property model means costs climb quickly for portfolio managers. They're clearly chasing the small host who'll grow into a multi-property manager, not trying to undercut competitors on a flat monthly fee.
Growth Lever
Property count is the core expansion lever — add a second listing and you're already past the free tier. Layered on top are marketplace transaction fees and per-service costs for cleaners, so revenue grows both from subscription upgrades and from usage of Turno's own cleaner marketplace, which is really the business's actual profit engine.
Turno Pricing FAQ
- How much does Turno cost?
- Paid plans start at $10/mo. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Single Property Account" plan is free forever, not just a trial. You get 1 property, marketplace cleaners, non-turno teammates — plus 1 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days.
- How does the pricing work?
- Turno charges per property, not per user or per booking — so the metric that matters is how many listings you're syncing, not team size. Solo hosts with one property sit at $0/mo, but the moment you add properties or bring in cleaners through their marketplace, you're paying $10/property/month (or $8 with annual billing).
- Is there a discount for annual billing?
- Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% on annual plan."
- Which plan makes sense for me?
- The free single-property tier is basically a lead magnet for solo Airbnb hosts testing the waters, while Marketplace Cleaners Only stays free because Turno makes money on the transaction side, not the subscription. The real upgrade trigger hits when a host or property manager needs to coordinate non-Turno teammates alongside marketplace cleaners — that's when the $10/mo tier kicks in, and it scales fast once you're managing multiple units.
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Comparing Turno to something specific? Try Turno vs Guesty, Turno vs Hospitable, or Turno vs Hostfully. Or see the best Turno alternatives, ranked.
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