Hotjar vs Heap Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hotjar | Heap | |
|---|---|---|
| Starts at | $49/mo | Custom |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | hybrid | custom |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Spot friction on high-impact pages and act fast
- See how users interact, or drop off and ask them why
- Get clear guidance on what to fix next
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels
- Error & performance monitoring
- Basic surveys
- Connect with LLMs (MCP)
Growth
Popular- Identify and prioritize high impact issues
- Get automated insights to optimize key journeys faster
- Improve conversion and AB test win rates
- From 7k monthly sessions
- 13 month data access
- 3 projects
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (Beta)
Pro
- Connect behavior to revenue by channel and product
- Identify patterns that drive repeat purchases and retention
- Drive strategic, revenue focused decisions
- From 1m+ monthly sessions
- Up to 6 projects
- Precision filtering, retroactive
- Multi-session replay summaries
- Revenue goals & tracking
- Sense Analyst (add-on)
Enterprise
- Connect behavioral data to your company systems
- Prevent issues with real-time monitoring and alerts
- Scale unlimited projects and align teams organization-wide
- Custom monthly sessions
- Unlimited projects
- Experience monitoring
- Error summaries
- Data feeds
- Dedicated support & SLAs
- Sense Analyst (add-on)
Free
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- Up to 10k monthly sessions
Growth
- Sense Contentsquare's AI: AI Powered Assistant
- Unlimited users & reports
- Chart customization
- CSV exports
- 12 months data history
- Email support
Pro
- Sense Contentsquare's AI: AI Powered Assistant
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay as add-on
- Standard support
Premier
- Sense Contentsquare's AI: AI Powered Assistant
- Data warehouse integration
- Behavioral targeting
- Session Replay as add-on
- Unlimited projects
- Advanced user permissions
- Dedicated CSM
- Standard support
Hotjar vs Heap FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Hotjar uses hybrid pricing, while Heap goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hotjar: At $49/mo entry, Hotjar sits mid-pack — cheaper than full-blown enterprise analytics suites like FullStory or Contentsquare's core platform, but pricier than bare-bones heatmap tools. Being folded into Contentsquare's branding signals they're chasing the mid-market to enterprise upsell path rather than staying the scrappy indie tool it once was. Heap: Heap sits in the premium, enterprise-leaning tier of product analytics — closer to Amplitude and Mixpanel's higher plans than to lightweight tools like PostHog or Plausible. Hiding all non-free pricing behind sales calls signals they're chasing mid-market and enterprise buyers who expect negotiated deals, not self-serve shoppers comparing sticker prices.
Still deciding? See the best Hotjar alternatives or the best Heap alternatives, ranked with verified pricing.
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