Mailchimp vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Mailchimp | ActiveCampaign | |
|---|---|---|
| Starts at | $20/mo | $15/mo |
| Number of plans | 2 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Standard
PopularPremium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Mailchimp vs ActiveCampaign FAQ
- Which one is cheaper?
- ActiveCampaign is the cheaper option, starting at $15/mo vs $20/mo for Mailchimp.
- Can I use either one for free?
- Neither has a free plan. But Mailchimp and ActiveCampaign offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. ActiveCampaign: ActiveCampaign sits in the mid-market — pricier than bare email tools like Mailchimp's basic tiers but cheaper than full marketing clouds like HubSpot or Marketo. They're going after growing SMBs who've outgrown simple email but aren't ready to pay enterprise-marketing-cloud money.
Still deciding? See the best Mailchimp alternatives or the best ActiveCampaign alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Mailchimp and ActiveCampaign and let you know when something moves. See how competitor pricing monitoring works.