How much does Landbot cost?

Paid plans start at $45/mo, going up to $110/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get 1 seat, full builder & templates, try whatsapp with our test number. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."

Landbot Pricing (2026)

Landbot blends a chatbot-builder subscription with usage caps baked in — you're paying for a tier that bundles conversation/chat volume, seats, and feature access rather than one clean metric. The jump from $45 to $110 to custom pricing signals conversations and integrations scale together as the real cost drivers.

From $45/mo 4 plans hybrid Free plan Free trial Best Landbot alternatives → Landbot's competitors →

Free: $0/mo
Starter: $45/mo
Professional Popular: $110/mo
Business: Contact Sales

Verified Sep 19, 2026 Official pricing page

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Screenshot of Landbot's pricing page showing its plans and prices — Their pricing page, captured Sep 19, 2026

Free

$0/mo

1 seat
Full builder & templates
Try WhatsApp with our test number

Starter

$45/mo $36/mo annual

2 seats
Basic Integrations — Mailchimp, Segment & others
Basic Power-ups — File uploads & more

Professional

Popular

$110/mo $88/mo annual

3 seats
No Landbot branding
Essential Integrations — HubSpot, Airtable, Webhooks & more
Live Chat Support

Business

Contact Sales

1 WhatsApp number included
From 5 seats
Dedicated support
Uptime SLA

Does Landbot have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $45/mo. Paid tiers also come with a free trial (14 days), no credit card required.

What the free plan includes

1 seat
Full builder & templates
Try WhatsApp with our test number

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is a sandbox for solo builders testing the drag-and-drop flow before committing budget. Starter fits small teams running basic lead-gen bots on a website, while Professional is built for teams that need WhatsApp/API integrations and higher chat volume — the upgrade trigger is usually hitting conversation limits or needing a second channel beyond web chat. Business exists for orgs that need custom SLAs, dedicated support, or volume no packaged tier can absorb.

Competitive Positioning

At $45-110/mo before the enterprise tier kicks in, Landbot sits mid-market — pricier than bare-bones chatbot builders but far cheaper than full conversational AI platforms like Intercom or Drift. They're chasing SMBs and marketing teams who want no-code bot building without an enterprise sales cycle.

Growth Lever

Channel access is the real lever — moving beyond website chat into WhatsApp or API-driven bots forces an upgrade, not just seat count. Conversation volume caps and premium integrations are what nudge Professional customers toward custom Business pricing once they're running production-scale bot traffic.

Want the strategist's read on the live page? Read the AI teardown of Landbot's pricing page →

Landbot Pricing FAQ

How much does Landbot cost?: Paid plans start at $45/mo, going up to $110/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get 1 seat, full builder & templates, try whatsapp with our test number. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Landbot blends a chatbot-builder subscription with usage caps baked in — you're paying for a tier that bundles conversation/chat volume, seats, and feature access rather than one clean metric. The jump from $45 to $110 to custom pricing signals conversations and integrations scale together as the real cost drivers.
Is there a discount for annual billing?: Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."
Which plan makes sense for me?: Free is a sandbox for solo builders testing the drag-and-drop flow before committing budget. Starter fits small teams running basic lead-gen bots on a website, while Professional is built for teams that need WhatsApp/API integrations and higher chat volume — the upgrade trigger is usually hitting conversation limits or needing a second channel beyond web chat. Business exists for orgs that need custom SLAs, dedicated support, or volume no packaged tier can absorb.

More Support pricing

All Support pricing →

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