How much does Landbot cost?

Paid plans start at $45/mo, going up to $450/mo for larger teams. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Sandbox" plan is free forever, not just a trial. You get basic flow operations - variables, limited integrations - zapier, slack, sendgrid & google analytics, basic power-ups - human takeover, bricks, goals & custom code — plus 1 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "20% off annual billing."

Landbot Pricing (2026)

Landbot runs a hybrid model — flat monthly tiers layered on top of conversation/chat volume limits, meaning you're paying for both access and usage. The value metric is chats (conversations initiated), not seats, which is unusual and worth watching as your bot traffic scales.

From $45/mo 4 plans hybrid Free plan Free trial

Sandbox: $0/mo
Starter: $45/mo
Pro Popular: $110/mo
Business: $450/mo

Verified Jul 25, 2026 Official pricing page

Screenshot of Landbot's pricing page showing its plans and prices — Their pricing page, captured Jul 25, 2026

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Sandbox

$0/mo

Basic Flow Operations - Variables
Limited Integrations - Zapier, Slack, Sendgrid & Google Analytics
Basic Power-ups - Human Takeover, Bricks, Goals & Custom code
Team Inbox

Starter

$45/mo $36/mo annual

Landbot AI - AI Agents
Upgraded Flow Operations - Conditional logic, A/B tests, & more
Custom Code CSS/JS
Basic Integrations - Mailchimp, Segment & others
Basic Power-ups - File uploads & more

Pro

Popular

$110/mo

Landbot AI - AI Assistants
Advanced Flow Operations - Formulas, Lead scoring & more
Essential Integrations - HubSpot, Airtable, Webhooks & more
Advanced Power-ups - Dynamic Data, Custom branding & more
Live Chat Support

Business

$450/mo

Bot Management Services 3 hours/mo
Landbot AI - AI Agents
Priority Customer Support
Dedicated Success Manager
Documentation review - InfoSec, Legal & more

AI Pricing Analysis

Pricing Model

Tier Strategy

Sandbox is a real sandbox — limited enough that any production use case will hit the ceiling fast. Starter at $45 suits small teams running basic lead gen or FAQ bots; Pro at $110 is where serious automation lives, with the WhatsApp channel unlocking as a paid add-on variant. Business at 'starting at $450' signals a negotiated, high-volume tier aimed at teams who've already proven ROI and need custom limits.

Competitive Positioning

Landbot sits in the mid-market of no-code chatbot builders — more expensive than bare-bones tools like Tidio but cheaper than enterprise conversational AI platforms. They're clearly targeting growth-stage companies and ops teams who want WhatsApp automation without a custom dev build, a niche where few competitors have clean pricing.

Growth Lever

Conversation volume caps are the primary upgrade trigger — once your bot traffic outgrows the monthly chat allowance, you're forced up a tier. The WhatsApp channel is a secondary expansion lever, priced separately and prominently enough that it's clearly a meaningful revenue driver for Landbot, not just a feature checkbox.

Landbot Pricing FAQ

How much does Landbot cost?: Paid plans start at $45/mo, going up to $450/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Sandbox" plan is free forever, not just a trial. You get basic flow operations - variables, limited integrations - zapier, slack, sendgrid & google analytics, basic power-ups - human takeover, bricks, goals & custom code — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Landbot runs a hybrid model — flat monthly tiers layered on top of conversation/chat volume limits, meaning you're paying for both access and usage. The value metric is chats (conversations initiated), not seats, which is unusual and worth watching as your bot traffic scales.
Is there a discount for annual billing?: Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "20% off annual billing."
Which plan makes sense for me?: Sandbox is a real sandbox — limited enough that any production use case will hit the ceiling fast. Starter at $45 suits small teams running basic lead gen or FAQ bots; Pro at $110 is where serious automation lives, with the WhatsApp channel unlocking as a paid add-on variant. Business at 'starting at $450' signals a negotiated, high-volume tier aimed at teams who've already proven ROI and need custom limits.

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Comparing Landbot to something specific? Try Landbot vs Botpress, Landbot vs Chaport, or Landbot vs Chatwoot.

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