OptimoRoute Pricing (2026)

Per-driver, per-month billing — the value metric is fleet size, not office headcount. That $35.10-$44.10 range only applies if you commit annually; month-to-month pricing runs higher, so the 10% discount is really the default expectation, not a bonus.

From $35/mo 3 plans per-seat Free trial Best OptimoRoute alternatives →
Lite
$35/mo per seat
Pro Popular
$44/mo per seat
Custom
Contact Sales
Verified Aug 10, 2026 Official pricing page
Screenshot of OptimoRoute's pricing page showing its plans and prices
Their pricing page, captured Aug 10, 2026

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Lite

$35/mo per seat
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Up to 700 orders at once
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs

Pro

Popular
$44/mo per seat
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Up to 1000 orders at once
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs
  • Analytics
  • Weekly Planning*
  • Realtime Order Tracking
  • Proof of Delivery
  • Customer Feedback

Custom

Contact Sales
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs
  • Analytics
  • Weekly Planning
  • Realtime Order Tracking
  • Proof of Delivery
  • Customer Feedback
  • THOUSANDS of orders at once
  • Pickup and Delivery
  • Multi-day Long-haul Routes
  • Commercial Routing
  • Dynamic Mid-Route Depots
  • Access to advanced features
  • Technical consulting
  • Expert support

Does OptimoRoute have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 30 days, with no credit card required, and paid plans start at $35/mo.

Want free? Hemlane has free plans: see all OptimoRoute alternatives →

AI Pricing Analysis

Pricing Model

Per-driver, per-month billing — the value metric is fleet size, not office headcount. That $35.10-$44.10 range only applies if you commit annually; month-to-month pricing runs higher, so the 10% discount is really the default expectation, not a bonus.

Tier Strategy

Lite covers basic route optimization for small fleets that just need stops sequenced efficiently. Pro is where real operational complexity lives — you'll hit the wall fast once you need weekly (not just daily) planning, though oddly that flagship Pro feature isn't even self-serve and requires a support ticket to turn on.

Competitive Positioning

Sits mid-market for route optimization software — pricier than bare-bones route planners but cheaper than full fleet management suites with telematics baked in. They're courting delivery and field service businesses that have outgrown spreadsheets but aren't ready for enterprise logistics platforms.

Growth Lever

Seat count is the primary lever since every added driver is a direct revenue bump, but feature-gating on Pro (weekly planning, advanced constraints) is what pulls teams up a tier. The Custom plan exists to capture large fleets where per-seat pricing needs negotiation instead of a sticker price.

Want the strategist's read on the live page? Read the AI teardown of OptimoRoute's pricing page →

OptimoRoute Pricing FAQ

How much does OptimoRoute cost?
Paid plans start at $35/mo, going up to $44/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days. You don't need a credit card to start.
How does the pricing work?
Per-driver, per-month billing — the value metric is fleet size, not office headcount. That $35.10-$44.10 range only applies if you commit annually; month-to-month pricing runs higher, so the 10% discount is really the default expectation, not a bonus.
Is there a discount for annual billing?
10% discount for annual billing.
Which plan makes sense for me?
Lite covers basic route optimization for small fleets that just need stops sequenced efficiently. Pro is where real operational complexity lives — you'll hit the wall fast once you need weekly (not just daily) planning, though oddly that flagship Pro feature isn't even self-serve and requires a support ticket to turn on.

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