OptimoRoute Pricing (2026)

Per-driver-per-month pricing means your bill scales directly with fleet size, not with routes planned or customers served — add a driver, add ~$35-44 to the invoice. That 10% annual discount is baked into these numbers, so the sticker shock on month-to-month billing is actually worse than it looks here.

From $35/mo 3 plans per-seat Free trial Best OptimoRoute alternatives → OptimoRoute's competitors →
Lite
$35/mo per seat
Pro Popular
$44/mo per seat
Custom
Contact Sales
Verified Sep 07, 2026 Official pricing page
Screenshot of OptimoRoute's pricing page showing its plans and prices
Their pricing page, captured Sep 07, 2026

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Lite

$35/mo per seat
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Up to 700 orders at once
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs

Pro

Popular
$44/mo per seat
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Up to 1000 orders at once
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs
  • Analytics
  • Weekly Planning*
  • Realtime Order Tracking
  • Proof of Delivery
  • Customer Feedback

Custom

Contact Sales
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs
  • Analytics
  • Weekly Planning
  • Realtime Order Tracking
  • Proof of Delivery
  • Customer Feedback
  • THOUSANDS of orders at once
  • Pickup and Delivery
  • Multi-day Long-haul Routes
  • Commercial Routing
  • Dynamic Mid-Route Depots
  • Access to advanced features
  • Technical consulting
  • Expert support

Does OptimoRoute have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 30 days, with no credit card required, and paid plans start at $35/mo.

Want free? Hemlane has free plans: see all OptimoRoute alternatives →

AI Pricing Analysis

Pricing Model

Per-driver-per-month pricing means your bill scales directly with fleet size, not with routes planned or customers served — add a driver, add ~$35-44 to the invoice. That 10% annual discount is baked into these numbers, so the sticker shock on month-to-month billing is actually worse than it looks here.

Tier Strategy

Lite covers the basics for small fleets that just need route optimization without bells and whistles, while Pro layers in the operational features (likely things like advanced scheduling, real-time tracking, or driver app extras) that dispatchers start demanding once they're running a real operation. Custom exists purely for fleets big enough to need volume pricing or integrations the standard tiers can't touch — that's the real trigger to leave self-serve behind.

Competitive Positioning

Sub-$50/driver puts OptimoRoute in the mid-market lane — not a rock-bottom option, but priced to undercut enterprise fleet-management suites while still signaling it's built for serious logistics use, not hobbyists. They're clearly courting SMB-to-mid-size delivery and field service fleets who've outgrown spreadsheets but aren't ready for a six-figure TMS contract.

Growth Lever

The real expansion lever is headcount — every new driver is a direct revenue add, so growth tracks fleet size rather than feature adoption. Feature-gating between Lite and Pro likely nudges teams upward too, but with per-seat pricing, OptimoRoute wins simply by customers scaling their delivery operations.

Want the strategist's read on the live page? Read the AI teardown of OptimoRoute's pricing page →

OptimoRoute Pricing FAQ

How much does OptimoRoute cost?
Paid plans start at $35/mo, going up to $44/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days. You don't need a credit card to start.
How does the pricing work?
Per-driver-per-month pricing means your bill scales directly with fleet size, not with routes planned or customers served — add a driver, add ~$35-44 to the invoice. That 10% annual discount is baked into these numbers, so the sticker shock on month-to-month billing is actually worse than it looks here.
Is there a discount for annual billing?
10% discount for annual billing.
Which plan makes sense for me?
Lite covers the basics for small fleets that just need route optimization without bells and whistles, while Pro layers in the operational features (likely things like advanced scheduling, real-time tracking, or driver app extras) that dispatchers start demanding once they're running a real operation. Custom exists purely for fleets big enough to need volume pricing or integrations the standard tiers can't touch — that's the real trigger to leave self-serve behind.

More Field Service pricing

All Field Service pricing →

Comparing OptimoRoute to something specific? Try OptimoRoute vs AppFolio, OptimoRoute vs Arborgold, or OptimoRoute vs Buildium. Or see the best OptimoRoute alternatives, ranked.

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