OptimoRoute Pricing (2026)

OptimoRoute starts at $35.1/mo per seat.

Per-driver pricing, so your bill scales directly with fleet size rather than office headcount or route volume — a 5-driver operation and a 50-driver operation are paying at fundamentally different scales even on the same tier. The $35.1-$44.1 range only shows up if you commit annually; monthly billing exists but they're not advertising that number, which tells you they'd rather lock you in.

From $35/mo 3 plans per-seat Free trial Best OptimoRoute alternatives → OptimoRoute's competitors →
Lite
$35/mo per seat
Pro Popular
$44/mo per seat
Custom
Contact Sales
Verified Nov 10, 2026 Official pricing page

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OptimoRoute has changed its pricing 1 time since we started watching. Last change Sep 29, 2026.

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Screenshot of OptimoRoute's pricing page showing its plans and prices
Their pricing page, captured Nov 10, 2026

Lite

$35/mo per seat
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Up to 700 orders at once
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs

Pro

Popular
$44/mo per seat
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Up to 1000 orders at once
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs
  • Analytics
  • Weekly Planning*
  • Realtime Order Tracking
  • Proof of Delivery
  • Customer Feedback

Custom

Contact Sales
  • Mobile App for drivers
  • Route history
  • Export to Excel, Garmin & More
  • Plan as often as you like
  • Upgrades included
  • Live Tracking
  • Web Service API
  • Live ETA & Breadcrumbs
  • Analytics
  • Weekly Planning
  • Realtime Order Tracking
  • Proof of Delivery
  • Customer Feedback
  • THOUSANDS of orders at once
  • Pickup and Delivery
  • Multi-day Long-haul Routes
  • Commercial Routing
  • Dynamic Mid-Route Depots
  • Access to advanced features
  • Technical consulting
  • Expert support

Does OptimoRoute have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 30 days, with no credit card required, and paid plans start at $35/mo.

Want free? Hemlane has free plans: see all OptimoRoute alternatives →

AI Pricing Analysis

Pricing Model

Per-driver pricing, so your bill scales directly with fleet size rather than office headcount or route volume — a 5-driver operation and a 50-driver operation are paying at fundamentally different scales even on the same tier. The $35.1-$44.1 range only shows up if you commit annually; monthly billing exists but they're not advertising that number, which tells you they'd rather lock you in.

Tier Strategy

Lite is the bare-bones dispatch tool for small fleets that just need routes optimized and drivers tracked. Pro is built for teams that need forward-looking planning — the Weekly Planning feature is the obvious wedge, except you can't even self-serve it, you have to call support to turn it on, which is a weird friction point for a plan you're already paying more for.

Competitive Positioning

Sitting in the sub-$50/driver range puts them in the mid-market lane — not a budget dispatch app, but nowhere near enterprise fleet platforms that price in the low hundreds. They're clearly chasing SMB and mid-size delivery/field service fleets who need real optimization without an enterprise sales cycle.

Growth Lever

Seat count is the primary growth lever since every added driver is direct revenue, but the Custom tier signals they're saving the real feature-gating (API access, integrations, dedicated support) for whoever's willing to talk to sales. Locking Weekly Planning behind a support request on Pro is a strange manual gate that probably serves as a soft upsell nudge toward Custom for anyone who wants it turned on faster.

Want the strategist's read on the live page? Read the AI teardown of OptimoRoute's pricing page →

OptimoRoute Pricing FAQ

How much does OptimoRoute cost?
Paid plans start at $35/mo, going up to $44/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days. You don't need a credit card to start.
How does the pricing work?
Per-driver pricing, so your bill scales directly with fleet size rather than office headcount or route volume — a 5-driver operation and a 50-driver operation are paying at fundamentally different scales even on the same tier. The $35.1-$44.1 range only shows up if you commit annually; monthly billing exists but they're not advertising that number, which tells you they'd rather lock you in.
Is there a discount for annual billing?
Annual Subscription (Save 10%).
Which plan makes sense for me?
Lite is the bare-bones dispatch tool for small fleets that just need routes optimized and drivers tracked. Pro is built for teams that need forward-looking planning — the Weekly Planning feature is the obvious wedge, except you can't even self-serve it, you have to call support to turn it on, which is a weird friction point for a plan you're already paying more for.

More Field Service pricing

All Field Service pricing →

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