ManyChat Pricing (2026)

Usage-based on Active Contacts — you're paying for audience size, not seats. As your subscriber list grows, so does your bill, with overage fees kicking in once you breach plan limits.

From $14/mo 5 plans usage-based Free plan Free trial
Free
$0/mo
Essential
$14/mo
Pro
$29/mo
Business
$69/mo
Advanced
$139/mo
Verified Jul 25, 2026 Official pricing page
Screenshot of ManyChat's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • Connect any 2 channels
  • Basic automations (up to 4 active automations)
  • 1 user
  • Basic unified Inbox
  • Self-serve Support
  • Manychat branding

Essential

$14/mo
  • Connect any 2 channels
  • Unlimited custom automations
  • 2 users
  • Basic Inbox + organization & reminders
  • Email Support
  • No Manychat branding

Pro

$29/mo
  • Connect any 3 channels
  • Advanced automations, broadcasts, and AI-powered convos
  • 3 users
  • Custom Inbox labels & rules
  • Email Support
  • AI
  • No Manychat branding

Business

$69/mo
  • Unlimited channels
  • Advanced automations, broadcasts, and AI-powered convos
  • 5 users
  • Shared team Inbox & assignments
  • Priority Support
  • AI
  • No Manychat branding

Advanced

$139/mo
  • Unlimited channels
  • Advanced automations, broadcasts, and AI-powered convos
  • 10 users
  • Shared team Inbox & assignments
  • Priority Support
  • AI
  • No Manychat branding

AI Pricing Analysis

Pricing Model

Usage-based on Active Contacts — you're paying for audience size, not seats. As your subscriber list grows, so does your bill, with overage fees kicking in once you breach plan limits.

Tier Strategy

Free hooks solo creators and small businesses testing automation; Essential and Pro are for growing brands hitting contact limits or needing more advanced flows; Business and Advanced are squarely aimed at agencies and high-volume operators who need scale without per-message anxiety.

Competitive Positioning

ManyChat sits in the affordable-to-mid range for conversational marketing tools — cheaper than enterprise players like Salesforce Marketing Cloud, but priced above bare-bones chatbot builders. They're clearly hunting SMBs and DTC brands who want Instagram/WhatsApp automation without enterprise contracts.

Growth Lever

Contact limits are the primary upgrade trigger — hit your ceiling and you're either paying overage or moving up a tier. Feature gates like advanced automation, A/B testing, and priority support add secondary pressure, but the contact count is what actually forces the conversation.

ManyChat Pricing FAQ

How much does ManyChat cost?
Paid plans start at $14/mo, going up to $139/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get connect any 2 channels, basic automations (up to 4 active automations), 1 user — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
Usage-based on Active Contacts — you're paying for audience size, not seats. As your subscriber list grows, so does your bill, with overage fees kicking in once you breach plan limits.
Is there a discount for annual billing?
Save up to 30% with annual billing.
Which plan makes sense for me?
Free hooks solo creators and small businesses testing automation; Essential and Pro are for growing brands hitting contact limits or needing more advanced flows; Business and Advanced are squarely aimed at agencies and high-volume operators who need scale without per-message anxiety.

More Support pricing

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Comparing ManyChat to something specific? Try ManyChat vs Botpress, ManyChat vs Chaport, or ManyChat vs Chatwoot.

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