ManyChat Pricing (2026)

It's a hybrid setup where the base tier price gets you a set contact allowance, and costs climb as your subscriber count grows — so you're really paying for audience size, not seats or messages sent. Layer on top of that the usual feature-gating across five tiers, and the bill becomes a function of both how big your list is and how sophisticated your automation needs are.

From $14/mo 5 plans hybrid Free plan Free trial Best ManyChat alternatives → ManyChat's competitors →
Free
$0/mo
Essential
$14/mo
Pro Popular
$29/mo
Business
$69/mo
Advanced
$139/mo
Verified Aug 22, 2026 Official pricing page
Screenshot of ManyChat's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Free

$0/mo
  • Connect any 2 channels
  • Basic automations (up to 4 active automations)
  • 1 user
  • Basic unified Inbox
  • Self-serve Support
  • Manychat branding

Essential

$14/mo
  • Connect any 2 channels
  • Unlimited custom automations
  • 2 users
  • Basic Inbox + organization & reminders
  • Email Support
  • No Manychat branding

Pro

Popular
$29/mo
  • Connect any 3 channels
  • Advanced automations, broadcasts, and AI-powered convos
  • 3 users
  • Custom Inbox labels & rules
  • Email Support
  • AI
  • No Manychat branding

Business

$69/mo
  • Unlimited channels
  • Advanced automations, broadcasts, and AI-powered convos
  • 5 users
  • Shared team Inbox & assignments
  • Priority Support
  • AI
  • No Manychat branding

Advanced

$139/mo
  • Unlimited channels
  • Advanced automations, broadcasts, and AI-powered convos
  • 10 users
  • Shared team Inbox & assignments
  • Priority Support
  • AI
  • No Manychat branding

Does ManyChat have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $14/mo. Paid tiers also come with a free trial (14 days).

What the free plan includes

  • Connect any 2 channels
  • Basic automations (up to 4 active automations)
  • 1 user
  • Basic unified Inbox
  • Self-serve Support
  • Manychat branding

AI Pricing Analysis

Pricing Model

It's a hybrid setup where the base tier price gets you a set contact allowance, and costs climb as your subscriber count grows — so you're really paying for audience size, not seats or messages sent. Layer on top of that the usual feature-gating across five tiers, and the bill becomes a function of both how big your list is and how sophisticated your automation needs are.

Tier Strategy

Free is a real product-led hook for solo creators and small shops testing chat marketing before committing a dime. Essential and Pro serve growing businesses that need more contacts and channels (like Instagram/WhatsApp automation), while Business and Advanced target teams that need multi-user access, priority support, and higher contact ceilings — the upgrade trigger is almost always hitting a contact limit or needing a channel that's locked on a lower tier.

Competitive Positioning

ManyChat sits mid-market — pricier than bare-bones chatbot builders but cheaper than full customer engagement platforms, positioning itself as the accessible entry point for SMBs and creators rather than enterprise marketing teams. They're clearly optimizing to win the high-volume, low-complexity end of the market: solopreneurs, DTC brands, and agencies managing multiple small clients.

Growth Lever

Contact volume is the primary expansion lever — as your subscriber list grows, you get bumped into pricier tiers whether or not you wanted new features. Channel access (WhatsApp, Instagram automation) and team seats are the secondary push, nudging agencies and multi-person teams toward Business and Advanced once they need collaboration or cross-channel campaigns.

Want the strategist's read on the live page? Read the AI teardown of ManyChat's pricing page →

ManyChat Pricing FAQ

How much does ManyChat cost?
Paid plans start at $14/mo, going up to $139/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get connect any 2 channels, basic automations (up to 4 active automations), 1 user — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
It's a hybrid setup where the base tier price gets you a set contact allowance, and costs climb as your subscriber count grows — so you're really paying for audience size, not seats or messages sent. Layer on top of that the usual feature-gating across five tiers, and the bill becomes a function of both how big your list is and how sophisticated your automation needs are.
Is there a discount for annual billing?
Save up to 30% with annual billing.
Which plan makes sense for me?
Free is a real product-led hook for solo creators and small shops testing chat marketing before committing a dime. Essential and Pro serve growing businesses that need more contacts and channels (like Instagram/WhatsApp automation), while Business and Advanced target teams that need multi-user access, priority support, and higher contact ceilings — the upgrade trigger is almost always hitting a contact limit or needing a channel that's locked on a lower tier.

More Support pricing

All Support pricing →

Comparing ManyChat to something specific? Try ManyChat vs Botpress, ManyChat vs Chaport, or ManyChat vs Chatwoot. Or see the best ManyChat alternatives, ranked.

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