Intel & Insights
How to use the weekly action plan
What "What to do next" suggests, where the suggestions come from, and how to work through them.
Action plan — the What to do next page under Insights in the sidebar — turns the week’s detected competitor changes into a short list of things you could actually do about them. The sidebar link carries a badge with the number of suggestions still waiting on you.
When plans are generated
A new plan is generated every Monday morning (UTC), after the weekend’s pricing, roadmap, review and SEO fetches have landed and before the weekly digest goes out. New workspaces don’t wait for Monday — your first baseline plan is generated within about an hour of your competitors’ first data arriving.
Plans are generated for workspaces that track at least one competitor besides their own product.
What’s in a suggestion
Each item carries:
- An angle (Pricing, SEO, Content, Features, Roadmap, Reviews, Hiring, News, Paid search) and an urgency — high, medium, or low.
- Why it matters — the reasoning behind the suggestion.
- A 30-minute first step — the smallest concrete thing you could do next.
- Evidence — the specific tracked changes the suggestion was built from.
Suggestions carried over from a previous week are distinguished from net-new ones, so a plan reads as “what changed” rather than the same list every Monday.
Work through the list

The page splits into To do and Handled:
- Mark an item done when you’ve acted on it.
- Ignore an item you’re not going to act on.
Both move the item into Handled, and Undo puts it back. The distinction matters for the record — and for the next plan: ignored suggestions are fed back to the generator so it stops re-proposing them, and completed ones tell it the work is done.
Filter the list
Filter chips above the list narrow it by urgency and by angle. The angle chips only show angles that actually appear in the plans on screen, so a chip is never a dead end.
History
The page shows your most recent plans together as one date-ordered feed, newest and most urgent first — so past weeks stay readable without hunting through separate cards.