How to add a competitor

Add a competitor

1. Click Add competitor in the top bar (or go to Competitors → Add Competitor).
2. Enter the competitor URL or domain (e.g. competitor.com). That’s the only required field — leave the name blank and Outmano detects it.
3. Click save — you’ll land on the competitor’s Setup tab while Outmano fetches their data in the background.

If you’d rather start from suggestions, the same page lists Discover competitors: SEO-overlap and AI matches for your own site. Click Track next to a suggestion and it’s added on the spot — no form to fill in. The button flips to Added ✓, setup starts in the background, and you stay on the list, so you can keep tracking suggestions one after another. At your plan’s competitor limit the button reads Upgrade instead. (The same suggestions on the Competitors page prefill the form instead, so you can check the name and URL first.)

Within a few minutes Outmano pulls in their pricing tiers, blog posts, SEO metrics, ranked keywords, roadmap, and Trustpilot reviews. From then on everything refreshes on a recurring schedule, and changes show up in the change feed, your Slack alerts, and the weekly digest.

Each plan includes a number of competitors — 5 on Starter, 10 on Growth, 25 on Pro (your own product doesn’t count). At the limit you’ll be pointed to the billing page to upgrade.

Add a missing source URL

Outmano discovers pricing pages, blogs, and feeds automatically, but if a source couldn’t be found:

1. Open the competitor’s Setup tab — it lists the angles still missing a source and lets you fill each one inline. The tab appears until every angle has data; Skip setup hides it.
2. You can also edit every source at once from Settings in the competitor’s sidebar: pricing page, blog, roadmap, careers page, or RSS feed.
3. Save — the next fetch uses your URL.

Refresh a source manually

The Content and News tabs each have a Refresh button that re-fetches that source immediately. Every other angle — pricing included — refreshes on its own schedule; see Understanding the angles.

Remove a competitor

Open the competitor and use Remove in the sidebar — this stops tracking for your workspace and frees up a slot. You can re-add them later, but your workspace only ever sees changes detected from the moment you started tracking, so re-adding starts the change history fresh.