Intel & Insights
Understanding the angles
The nine dimensions Outmano tracks, which ones get a rank, and how often each refreshes.
An angle is one dimension of competitive intelligence. Every angle works the same way: a per-competitor tab with the raw data, an entry in the change feed when something moves, and — where a fair ranking exists — a place in Compare.
The nine angles
| Angle | What it tracks | Group |
|---|---|---|
| SEO | Organic reach, rankings and backlink authority | Marketing |
| Pricing | Tiers, entry price and where you sit in the field | Pricing |
| Content | Publishing cadence and topical coverage | Marketing |
| Features | Capability coverage and gaps across the field | Product |
| Roadmap | What they’re shipping, building and planning | Product |
| Reviews | Ratings, review volume and what customers complain about | Marketing |
| Hiring | Open roles and headcount signals | Team |
| News | Press coverage — funding, acquisitions and layoffs | Marketing |
| Paid search | Google Ads keywords and the messaging behind them | Marketing |
Ranked vs unranked
Some angles have metrics where higher plainly means stronger, so Outmano scores and ranks them. Others don’t, and Outmano refuses to invent a ranking rather than publish a misleading one.
Ranked — SEO, Content, Features, Roadmap, Reviews. These appear in Compare with leaderboards, a 0–100 score and a rank against the field.
Unranked — Pricing, Hiring, News, Paid search. More open roles isn’t better than fewer, and more press isn’t a stronger position. These angles still get a full per-competitor tab and still raise changes in the feed, alerts and digest.
Pricing is the one exception that’s unranked but still browsable in Compare: instead of a leaderboard it renders the field’s pricing board, and on the radar chart it appears as Affordability — cheapest entry price scores 100, everyone else scores relative to that — so the axis can’t be misread as “who wins pricing”.
Two ranked angles — Features and Roadmap — are kept off the dashboard’s standing cards, because few products publish a public roadmap and feature coverage needs breadth before the number means anything. Both still get full treatment inside Compare and on the competitor tabs.
How scores are calculated
For a ranked angle, each metric is scored as a share of the field leader: the highest value anyone posts (you included) is 100, and everyone else scores as a percentage of it. The angle’s score is the average across its metrics, so a competitor strong on one metric and weak on another lands in the middle rather than at an extreme.
Metrics per angle:
- SEO — domain rating, traffic value, organic keywords, top-3 rankings, top-10 rankings, referring domains, backlinks
- Content — posts in the last 30 days, posts in the last 90 days, total tracked posts
- Features — listed features, catalog coverage, categories covered
- Roadmap — shipped in the last 90 days, in progress, planned, total roadmap items
- Reviews — average rating (review volume is shown alongside but doesn’t dilute the rank)
How often each angle refreshes
Most fetching happens in the small hours of Monday UTC, ahead of the weekly action plan and digest:
| Angle | Cadence |
|---|---|
| Pricing | Weekly, Monday |
| Roadmap | Weekly, Monday |
| Features | Weekly, Monday |
| SEO (readings, ranked keywords, paid keywords) | Weekly, Monday |
| Reviews | Weekly, Monday, with Trustpilot collection every two hours |
| Hiring | Weekly, Monday — plus daily for competitors on a hosted job board (Greenhouse, Lever, Ashby) |
| Content | Daily |
| News | Daily |
Detected changes are pushed to Slack hourly, whenever they were found.
You can also force an immediate pricing re-fetch from a competitor’s Pricing tab — see How to add a competitor.
Angles with no data
Not every competitor publishes everything. If a source can’t be discovered — no public roadmap, no blog feed — that angle simply stays empty for them rather than showing a zero. Fill in a missing source yourself from the Setup tab.