Intel & Insights
How to read the Reviews tab
A competitor's Trustpilot ratings and reviews from a second review site, what their customers praise and complain about, and the openings that leaves for you.
Every competitor has a Reviews tab: their public reviews from Trustpilot and more review sources, a summary of what customers keep saying, and — because Outmano knows your own product too — where their complaints are your opportunity. Reviews is a ranked angle, scored on average rating; see Understanding the angles.
Where the reviews come from
Outmano collects reviews from Trustpilot.
The competitor’s Trustpilot page is discovered automatically when you add them; if it wasn’t found, the Reviews row on their Setup tab asks for it. A competitor with no Trustpilot presence keeps that source empty rather than borrowing data from somewhere else.
Rivals on a trial or paid plan also get reviews from a second review site. We match that page for you. It is not collected for your own product. It’s checked weekly. The page is shown read-only on the tab; Wrong page? Tell us reports a wrong match. If a competitor has no page on that site, that source stays empty.
Reviews are checked weekly, in the small hours of Monday UTC, and there’s no manual refresh on this tab. Until the first collection lands a source reads No reviews yet; once Outmano has checked and found the page empty, it says so and keeps checking weekly.
The Overview tab
When a rival has more than one source, the tab opens on Overview. That’s the combined view, so you can read the field without flipping between platforms:
- A combined rating, weighted by how many reviews each site has, so a site with hundreds of reviews counts more than one with a handful.
- One card per source — its rating, review count, and a link to the platform.
- Each source’s What customers say summary and Your opportunity.
- The newest reviews across all sources.
Source tabs
Each source has its own tab. Each source tab shows its score and review count. Open one to see that platform only.
The top-right of a source tab (and of Overview) shows the rating and how many reviews it’s based on, from the latest reading.
What customers say
Once a source has at least five reviews, Outmano reads them and writes up the pattern. Each source gets its own summary.
- A one-paragraph sentiment summary.
- Customers love — what gets praised, repeatedly.
- Common complaints — what gets them one-star reviews.
- Recurring themes — chips for the subjects that come up most, with a weight where one clearly dominates. Hover a chip for the detail.
This card describes the competitor, so it’s the same for everyone tracking them. The Updated stamp shows when it was last rewritten. On Overview you get a shorter version of each source’s summary; open the source tab for the full write-up.
Your opportunity
The card below is written for you specifically: it sets their complaints against what Outmano knows about your own product and lists the openings — the things they get wrong that you can credibly claim to get right — followed by Messaging you can use, a few quotable lines built on those gaps. Two workspaces tracking the same competitor get different cards here.
Each source gets its own opportunity card, written from that platform’s reviews.
This section needs your own product tracked (see Setting up your workspace), and it never appears on your own product’s Reviews tab.
Recent reviews
On a source tab, the most recent reviews collected from that platform, up to twenty, each with its rating, title, when it was left, the body, the reviewer’s name where the platform shows one, and a View link to the original.
On Overview, the same list is the newest reviews across all sources, each tagged with the platform it came from.
What raises a change
- New reviews are batched into one change per collection, from Trustpilot or a second review site: got 3 new Trustpilot reviews (avg 4.2). A batch containing a review of two stars or fewer is marked important; two or more such reviews make it critical, so a rival’s bad week reaches you without opening the tab.
- A rating change of 0.2 or more between readings is important; 0.5 or more is critical. Those events come from every review source.
Both can be routed to Slack alerts by ticking Reviews on the Integrations → Slack page, and the significant ones make the weekly digest. Review data is also one of the angles a battlecard is built from.