Free tools
Free tools to outmaneuver the competition.
Small, sharp tools for the work of knowing your market: find your competitors, analyze pricing, size up the landscape. Free to use, no signup, no credit card. New tools ship every week.
Competitive intelligence
Size up rivals, map the landscape, and build the docs your team needs to win — free.
Competitor Finder
Enter any domain and get a ranked list of the companies competing for its keywords and customers — in about 30 seconds.
Use it freeCompetitor Analysis Generator
Fill in a side-by-side analysis of you vs up to 4 competitors — pricing, features, marketing, reviews — and export it as CSV or PDF.
Use it freeCompetitive Matrix Builder
Weight the criteria that decide your deals, score yourself against up to four rivals, and plot the landscape on a 2×2 map. Export CSV, PNG or PDF.
Use it freeGap Analysis Generator
Current state, desired state, gap, action — across product, pricing, marketing, sales, and CX. Includes a competitive-gap mode.
Use it freeSales Battlecard Generator
Build a per-competitor battlecard: strengths, landmines, objection handling, kill points, win/loss notes. Export as CSV or PDF.
Use it freeCompetitor SWOT Generator
Run a head-to-head SWOT: you vs one rival across strengths, weaknesses, opportunities, and threats. Export as CSV or PDF.
Use it freePerceptual Map Maker
Label your two axes, drag competitor dots — or their logos — onto the quadrants, and export a presentation-ready positioning map as a PNG.
Use it freeShare of Voice Calculator
Your mentions, impressions or traffic vs competitors' — instant SOV% per brand with a chart. Track market visibility as a leading indicator.
Use it freePricing
See what SaaS tools really charge and how your price stacks up.
SaaS Pricing Model Recommender
Answer seven questions and get the pricing model, tier structure, and trial strategy that fit your SaaS, with real examples from the directory.
Use it freePricing Page Analyzer
Paste a SaaS pricing page and get an instant AI breakdown of its tiers, model, and positioning.
Use it freeMarkup Calculator
Turn cost and markup into price, profit, and margin — or work it backwards from your price. Includes a markup-to-margin reference table.
Use it freePrice Elasticity & Sensitivity Simulator
Two price/demand points in, your elasticity coefficient and a plain-English verdict out — then simulate how a price change moves revenue.
Use it freeSales
Forecast, benchmark, and arm your reps with ready-to-use templates.
Sales Win Rate Calculator
Deals won and deals lost in, your sales win rate out — plus a planner for how many opportunities it takes to hit a win target, and B2B close-rate benchmarks.
Use it freeSales Forecast Template
Fill pipeline stages with value and win probability — get a weighted sales forecast table you can export as CSV or PDF.
Use it freeSales Velocity Calculator
Opportunities, deal size, win rate, and cycle length in — sales velocity in dollars per day out, plus which lever moves the number the most.
Use it freeKPI Dashboard Template
Pick Sales, Marketing, or Customer Success — get a KPI grid and a quarterly business review outline with a competitor slide you can export as CSV or PDF.
Use it freeMarketing
Quick calculators for the numbers marketers report on every week.
CTR Calculator
Clicks and impressions in, click-through rate out — plus CPC, CPM, and a benchmark table for search, display, social, and email.
Use it freePress Release Generator
Pick the news type — launch, funding, partnership, award — fill in the form, and get a formatted, AP-style release. Copy it or download a PDF.
Use it freeCase Study Template Generator
Customer, challenge, solution, results, quote in — a structured case study out, in three layouts: narrative, one-pager, or results-first. Copy or download as PDF.
Use it freeStrategy & frameworks
Fill-in canvases for the planning frameworks teams actually use.
PESTLE Analysis Template
Work through the six macro factors — political, economic, social, technological, legal, environmental — with guided prompts, and export the finished analysis as a PNG.
Use it freeVRIO Analysis Template
Score each resource on the four VRIO questions — valuable, rare, costly to imitate, organized — with guided prompts, and get a competitive-advantage verdict per row.
Use it freeBlue Ocean Strategy Canvas
Score you vs the industry on every competing factor, then work the ERRC grid — eliminate, reduce, raise, create — and export the finished canvas as a PNG.
Use it freeAnsoff Matrix Generator
Fill the four growth quadrants — market penetration, market development, product development, diversification — with a guided prompt in each, and export the finished 2×2 as a PNG.
Use it freeMarket Research Template
Work through a guided research doc — objective, trends, TAM/SAM/SOM sizing, a competitor table, and a buyer persona — and export the structured write-up. Copy or download as PDF.
Use it freeGTM Strategy Template
Work through a guided go-to-market doc — ICP, positioning, pricing, channels, launch plan, and a competitive landscape — and export the structured write-up. Copy or download as PDF.
Use it freePorter's Five Forces Template
Map the five pressures on your industry — rivalry, new entrants, substitutes, buyer power, supplier power — score each force's intensity, and export a presentation-ready industry map as a PNG.
Use it freeSaaS metrics
The unit-economics math every SaaS operator keeps in a spreadsheet.
Brand & positioning
Sharpen how you show up against everyone else in your category.
Mission & Vision Statement Generator
Fill in who you serve, what you do, your values, and your ambition — get ready-to-edit mission and vision statement options. Copy or download as PDF.
Use it freePositioning Statement Generator
Fill in the Geoffrey Moore formula — audience, need, category, benefit, competitor, differentiator — and get ready-to-edit positioning statement variants. Copy or download as PDF.
Use it freeBrand Positioning Template
Fill in the five brand pillars — audience, category, differentiator, proof, tone — and get a positioning doc plus a ready-to-use messaging framework. Copy or download as PDF.
Use it freeBrand Audit Template
Work through the four-section brand audit checklist — identity, messaging, digital presence, vs competitors — and get a scored audit scorecard. Copy or download as PDF.
Use it freeValue Proposition Generator
Fill in customer segment, job-to-be-done, key benefit, and differentiator vs alternatives — get ready-to-edit value proposition variants. Copy or download as PDF.
Use it freeValue Proposition Canvas
Fill in the Osterwalder two-sided canvas — customer jobs, pains, and gains vs your products & services, pain relievers, and gain creators — and export the finished canvas as a PNG.
Use it freeGenuinely free, genuinely useful.
No signup to use
Every tool runs in your browser and shows your result on-screen right away. Email yourself a PDF or spreadsheet if you want to keep it; that's the only step that asks for an address.
Built by a CI company
Outmano tracks competitors' pricing, SEO, content, roadmap, and reviews automatically. These tools are small tastes of that work: the competitor finder and pricing analyzer run on the same data pipeline.
More every week
We ship a new free tool most weeks: calculators, generators, and analysis templates for competitive intelligence, sales, marketing, and SaaS metrics. Bookmark this page.
Pricing directory
SaaS pricing, broken down
Pricing plans for 1194 popular SaaS tools, updated regularly and analyzed by Outmano's AI pricing intelligence.
Ziflow
Online proofing and creative review software for marketing, agency and in-house creative teams.
From $199/mo · 4 plans
Updated Sep 2026
Zoho Analytics
Self-service BI from Zoho.
From $24/mo · 4 plans
Updated Sep 2026
Zoho Bookings
Appointment scheduling from Zoho.
From $6/mo · 2 plans
Updated Sep 2026
Zoho Books
Online accounting from Zoho.
From $20/mo · 4 plans
Updated Sep 2026
Zoho Campaigns
Email marketing from Zoho.
From $3/mo · 3 plans
Updated Sep 2026
Zoho Cliq
Team chat from Zoho.
From $1/mo · 4 plans
Updated Sep 2026
Zoho Creator
Low-code app builder from Zoho.
From $8/mo · 4 plans
Updated Sep 2026
Zoho CRM
CRM in the Zoho suite.
From $14/mo · 4 plans
Updated Sep 2026
Zoho Desk
Context-aware help desk from Zoho.
From $7/mo · 5 plans
Updated Sep 2026
Zoho Expense
Expense reporting from Zoho.
From $4/mo · 3 plans
Updated Sep 2026
Zoho Flow
Integration workflows from Zoho.
From $25/mo · 3 plans
Updated Sep 2026
Zoho Forms
Online form builder from Zoho.
From $10/mo · 5 plans
Updated Sep 2026
Zoho Inventory
Inventory management from Zoho.
From $29/mo · 4 plans
Updated Sep 2026
Zoho Invoice
Free invoicing software from Zoho.
Free plan available · 1 plans
Updated Sep 2026
Zoho Mail
Business email hosting from Zoho.
From $1/mo · 5 plans
Updated Sep 2026
Zoho Meeting
Webinars and meetings from Zoho.
From $1/mo · 3 plans
Updated Sep 2026
Zoho People
HR management from Zoho.
From $1/mo · 5 plans
Updated Sep 2026
Zoho Projects
Online project management from Zoho.
From $4/mo · 4 plans
Updated Sep 2026
Zoho Recruit
ATS for recruiters and HR.
From $25/mo · 3 plans
Updated Sep 2026
Zoho Sign
Digital signatures from Zoho.
From $10/mo · 5 plans
Updated Sep 2026
Zoho Social
Social media management from Zoho.
From $10/mo · 6 plans
Updated Sep 2026
Zoho Vault
Password manager for teams.
From $0/mo · 4 plans
Updated Sep 2026
Zoom
Video conferencing and meetings.
From $14/mo · 4 plans
Updated Sep 2026
Zulip
Open-source threaded team chat.
From $8/mo · 3 plans
Updated Sep 2026
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Popular pricing comparisons
Two tools, side by side: plans, real monthly costs, free tiers, and where the value sits.
Frequently asked questions
- Are these tools really free?
- Yes. Every tool on this page is free to use with no account, no credit card, and no email. Run the tool, get your answer on-screen; signing up is never required.
- What kind of free tools does Outmano offer?
- A growing shelf of small, focused tools for competitive intelligence, sales, marketing, and SaaS metrics: things like a competitor finder, a pricing page analyzer, calculators, and template generators. New tools ship regularly.
- Do I need an Outmano account to use them?
- No. The tools are open to anyone. Outmano is our competitive intelligence platform (it tracks competitors' pricing, SEO, content, roadmap, and reviews automatically), and several of these tools are lightweight tastes of what it does, but you can use them all without an account.
- What's the SaaS pricing directory below?
- A regularly updated directory of pricing plans for popular SaaS tools, with each product's tiers and an AI-generated read on its pricing model. It's free to browse and useful when you're benchmarking your own pricing or a competitor's.
Free tools are step one. Never lose sight of a competitor again.
Outmano watches your competitors' pricing, SEO, content, roadmap, and reviews and sends you one Monday email with what moved and what to do about it.